| 10 Reasons Why Newsletters Are a Very Powerful Sales and Marketing Tool |
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A newsletter is an exceptionally powerful sales and marketing tool. It is also an extremely cost effective way of developing your business sales.
A newsletter is an exceptionally powerful sales and marketing tool. In this article, I explore some of the reasons why this is the case, and some of the many advantages a well thought out newsletter can bring to your business. 1. Regular CommunicationA newsletter allows you to communicate regularly with your target market. This means that they see your company name, message, logo, services or products time and time again.And if they like what they see, they will come to feel as if they know you and can trust you. And people will buy from those they feel they know, like and trust. They are also a simple way to invite feedback from your customers. 2. Repeated MessageThe sales benefits of this medium are huge. You can get your message over to people each time you send them your newsletter. People will seldom buy on first exposure to a new company, service or product, so they need repeated exposure. This is why the advertisements you see on TV etc., are repeated over and over again, at vastly greater expense. 3. Establish Your AuthorityThe production of a newsletter will begin to establish you as an industry leader, or to reinforce this perception of, if you already are one. This re-assures a buyer that they are dealing with people that they can trust, and who they can have faith in. 4. Make Special OffersThey give you an opportunity to make special offers to valued clients / customers. This reinforces the relationship, and makes it easier for them to buy from you again and again. 5. Test The MarketThey can allow you to test the market for new products, ideas etc. This can be done, for example, through pre-release offers and surveys. 6. On-Sell Advertising SpaceOnce your mailing list becomes large enough, you may be able to generate additional revenue through selling advertising space on your newsletter. 7. Detailed InformationThey allow you to promote your company etc. in a level of detail that would be totally impractical through conventional advertising. 8. Repeat BusinessNew business, the first sale is traditionally the most expensive. In fact, some companies make a loss on their first sale just to get a customer onboard. Repeat business is usually the most profitable. Why? Because you already know who your buyers are and can reach them directly, with a precise message tailored to them, and in a very cost effective way. 9. Inexpensive to Produce and DistributeWith the advent of modern software and email, they are relatively easy and inexpensive to create and distribute. 10. ReferralsThey offer a great medium for asking for referrals from existing clients. Which in turn can be a great source of new business. What a Newsletter is NotA newsletter is not a quick way to make a sale to new customers. They are a way of building and developing a business relationship with your clients in the medium term, that will in time lead to more sales. Some Tips on Newsletters
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