Cheap Google Clicks? - Use the Content Network - Internet Marketing Australia

In this article, you will discover how to get your ads to appear all over the internet on the most popular websites for mere pennies using the Content Network.

Search Network vs. Content Network

Search Network ads appear when you go to the Google home page and enter a search term. Pay per click ads are shown on the top and right side of the results page, and organic results are shown in the center. Content Network ads appear on websites you may visit. Visit CNN.com and look for a box with about 3 ads and the term Ads by Google.

Pros and Cons of the Search Network

Search Network ads are highly targeted, meaning your ads only appear when a keyword that is part of your ad campaign is in entered into the Google search engine. Your ad may appear with many other competitive ads and, depending on the search term or keyword, all those competitors can drive up the cost per click making advertising expensive and conversions critical.

Pros and Cons of the Content Network

The Content Network is different in that your ads are shown to a more general audience. Your ads appear on websites that use Google AdSense, and those web sites earn revenue when someone clicks on the ads on their site. A key benefit to the Content Network is there are no competitive ads. The ads next to yours will be for completely unrelated products. Just take at look at CNN.com and you'll see what I mean. You may see an ad to refinance your mortgage, an ad to fix up your house and an ad for a teeth whitening product.

Setting up a Content Network campaign

Setting up a Content Campaign is very different than a Search Network campaign. I recommend including the word Content in your campaign name to differentiate it from your Search Network campaigns. In Account Settings, make sure you have the Content Network enabled and the Search Network disabled.

Setting up Ad Groups

Next you'll create Ad Groups. The name of the Ad Group will be included in each keyword term or phrase in the Ad Group. The Ad Groups should be focused. You will have better results with an Ad Group such as CNN, instead of a broad or generic term such as News.

A successful campaign should have 20 or more Ad Groups. To come up with ideas for Ad Groups, use Google Trends and go to Alexa.com to find the most popular web sites. Check to see which of those sites have Google ads and make the sites Ad Groups in your campaign. Simply think of what is popular right now and use that for an Ad Group, but be specific. For example, use the name of a popular TV show or sports team as the name of an Ad Group. You will enter a bid for each Ad Group, not keyword. This is a big difference from the Search Network. You need to enter a minimum value for the Search Network, so use $.01. Then enter $.10 for the Content Network bid.

Keywords are relevant to the Ad Group, not the ad. This is another major distinction between the Content and Search Networks. Each keyword in the Ad Group should contain the name of the Ad Group, or Ad Group title. Going back to our CNN example, the Ad Group title is CNN and the key words can be CNN, CNN News, CNN Breaking News, CNN Headline News, CNN 2008 Election, etc. Each Ad Group can have 200 or more keywords. Us the Google Keyword tool to get as many keywords related to your Ad Group as possible. Remember, only include keywords or phrases that contain the Ad Group title.

Tip: Use the Google AdWords Editor

Download the Google AdWords Editor and set up your campaign on your computer and upload it when ready. This allows you to take your time and then upload a complete campaign that is ready to go live.Download the Google AdWords Editor and set up your campaign on your computer and upload it when ready. This allows you to take your time and then upload a complete campaign that is ready to go live.Download the Google AdWords Editor and set up your campaign on your computer and upload it when ready. This allows you to take your time and then upload a complete campaign that is ready to go live.

Impressions and Conversions

Make sure conversion tracking in AdWords is functioning. Ad Groups that get a lot of clicks but few conversions should be paused or deleted. You can add Ad Groups anytime to experiment with what works best.

Conversions will vary depending on the demographics of the web sites where Google is showing your ads. You may get a lot of clicks but few conversions or vice versa. Monitoring the performance of the campaign and making adjustments will ensure a profitable campaign.

A properly formatted campaign will quickly be recognized by Google and will begin showing on the Content Network within hours. Expect to have more than 1 million to 3 million impressions per day, several hundred clicks and an acceptable conversion rate. If you are not getting this number of impressions, reread the above and fine tune your campaign.

Now you know how to have your ad shown all over the internet for pennies using the Google Content Network. You will get qualified traffic to your website and solid conversion rates to grow your online business.

In the last 30 days using the Content Network I have generated over 66 million impressions, had over 10,000 clicks and 5,300 conversions in a single campaign. This technique really works.