| Educational Marketing - How To Use Educational Marketing to Build Your Online Business |
|
Educational marketing is a great alternative to using hype when promoting your online business. This is because when you do so, both you and your prospects benefit. Your prospects gain valuable training from you regarding internet marketing, and you in turn gain their trust which allows you to start building a relationship. Building a relationship with your prospects will then lead you to your end goal of marketing your opportunity.
In today's internet age, tolerance for direct solicitation is very low. People nowadays just really detest being sold to. I certainly do, and the same can probably be said for you, too. It seems like every time we check our email, someone is spamming us. We as a people are tired of being worked like this. We want to be presented with information gently, and then be left on our own to decide whether or not we want to buy. I believe that prospects will be a lot more receptive to you and your business, IF you stop trying to sell your opportunity upfront. Instead of leading with your business, try using "my story marketing" and "educational marketing." My story marketing is simply conveying your own story, and allowing others to determine for themselves if you are someone they want to work with. If your story resonates with them, they will come to you. Educational marketing is simply adding value when you submit content online. People will respect you more if you give your knowledge away generously, and it will set yourself apart from the other 99% of marketers who try to sell their business upfront. By leading with your story and focusing on adding value, you will be embracing new age marketing. I don't know about you, but I find this to be so much more refreshing and effective. Your prospects will view you as a generous teacher and a non-aggressive marketer. Don't worry, you won't be losing sales by not selling upfront. In fact, you'll probably end up seeing more sales by becoming more approachable. Instead of pursuing aggressive marketing, you will be using attraction-based/educational marketing, which is how the most successful online entrepreneurs operate. It's proven and it works. I believe you should consider making it your default marketing strategy. So that said, the next time you submit content online, focus on adding as much value as you can. Use video to put together an educational training or write an article that will give people new business ideas. By being an educator rather a salesman, you will stand out as a genuine person, and people will be more likely to do business with you. Put it this way: if your prospects learn something valuable from your educational marketing, they'll be more likely to trust you and be willing to check out your business opportunity. I think this change in strategy will greatly improve your bottom line. |
