Entice Your Customers With Top Secret Information - Internet Marketing Australia

People have a thirst for information, particularly when they see that information as top secret or exclusive. Knowing something that other people don't is very empowering, and makes people feel special or distinguished.

One of the most effective ways of getting people to hand over their contact details, or to pay a subscription online, is to offer them exclusive information that most people don't have access to. If you are looking to earn money online, learning to attract customers by teasing them with the promise of little known information is a key skill.

Membership sites offer secret content

Most membership sites attract their members in this way. They tend to allow a certain level of access to non members, giving them a sneak preview of some of the content or information available to full members. Some will just show a list of articles that members have access to, occasionally with a summary or the first paragraph, or a description of the reports that members can download, with a tempting table of contents.

Being able to see small pieces of the content available to members is intended to wet the appetite of non members and convince them to sign up. Many membership sites now have different levels of membership, and the same principles work here. Silver members may get a taster of the discussion forums and news items available to gold members, but they won't actually get full access to them until they upgrade their membership subscription.

Offering exclusive info will help you build your list

The most effective use of top secret information online is building up a contact list of customer e-mail addresses for your online marketing campaign. Web users are often willing to pay for unique content or information, so getting it for free purely by surrendering their contact details is seen as a real victory.

To do this effectively, you need to tease your customers with the promise of the information they will receive, and get them really keyed up, to the point where they absolutely have to know the facts. All they then need to do is fill in a simple form, perhaps with their first name and e-mail address, to gain access to the top secret info.

Try to use a double opt-in method, where you e-mail the customer with a link to follow confirming their subscription, before they can access the content that they crave. This will stop people giving you an invalid e-mail address just to get at the information, and will prevent you being accused of spamming if you use their details for marketing later on.

Use a ready made teaser campaign

If this all sounds very complicated and time consuming to set up, or you are worried you won't be able to find valuable enough information to entice your customers, then perhaps you could consider using a system that provides a ready made teaser campaign for you.

Forced Money is a new online system that is guaranteed to generate income while you sleep. It includes a superb teaser video with blurred out sections, prepared and tested for you, which will have your customers demanding to sign up to your list just to get hold of exclusive information.