Finding Your Money Leaks And How To Fix Them - Internet Marketing Australia

In poker, if you have a problem with your game it's called a "leak", because your mistake is causing you to leak money. The same thing is true in your business. What leaks do you have in YOUR business?

Here's a Checklist:

• You don't have an aggressive opt-in incentive to add potential customers to your email followup campaigns.

• (Bigger Leak: Not even trying to get your potential customers to subscribe to something so you can stay in touch with them)

• Don't have a "buy it now" incentive

• Not a strong enough guarantee offered, or it's hidden away and not stressed enough. (It should be a major focal point)

• Not highlighting testimonials prominently throughout your sales letter (hopefully with full names, ask permission first...)

• No upsell offered during the order process: A significant portion of buyers will easily upsell to a higher priced product during the order process.

• No "click here for recommended products" on your receipt page to generate immediate extra sales. The best time to get someone to buy is right after they've purchased a first product... They're in a buying mood, don't waste the opportunity.

• No cross-endorsements of related products to competitors' lists.

• Too much customer support issues because you don't have an exhaustive and easy to understand "Frequently Asked Questions" section so people can find the answers themselves without contacting you.

• Making a dubious claim in your sales letter (yes, even one) that causes potential customers to be suspicious of your offer

• Not providing easy contact info for potential customers to feel confident that they're ordering from a trustworthy company they can contact if there's a problem

• Paying too much for your online advertising because you didn't bother to try to haggle on prices (which are often shockingly negotiable)

• Not testing higher price points of your product to see if there's a higher profit margin you can achieve with no extra effort

• Not starting an affiliate program once you've fine-tuned your sales process to get no-risk advertising and promotion.

• Not providing scripts to your employees to use who talk to potential customers by phone.

• Not maintaining existing customer relationships

Depending on your business there are many, many more as well, and one thing's certain:

You're leaking money somewhere. Plug the leaks!

To your increased success, Tim Gross

PS - I've got a lifeboat if you need one.