Getting Started On An Online Press Release Media Blitz - Internet Marketing Australia

You've got your product or service ready and the website is done. The auto-responder and the squeeze page up and now you're waiting. Weeks later, you're still waiting. So you decide that submitting you website is not enough. You start to look around at what to do to promote your site.

People waste on all kinds of money on expensive promotions. Many are making out checks for thousands of dollars for ads in magazines and paying so-called experts to do SEO and promotions for them.

What would you rather do, spend thousands of dollars on advertising or spend 100 dollars? A one page ad in a prominent magazine will cost between $40,000 - $60,000 (sometimes more), but a one page article about you and your product or service will only cost you the phone calls, stamps and paper for sending out press releases and following up. It gets even better when using fax press releases or free when using online publicity tactics!

To get your free publicity for your business, product or service you need to be extremely creative. You can use offline, "traditional" methods or the newer online "Net Publicity" tactics.

Let's first take a look at getting publicity through the traditional routes (fax, mail, etc.) and then we'll look to online methods of doing it free of charge.

First and foremost will be recognizing the powerful stories you have in your business life. Stories about you and your company in the media are far more believable, powerful and attractive than any ads you could possibly run.

Imagine being interviewed on a major radio show and telling your story to thousands of people? You would be much more credible promoting your 15 minute story than you would be doing a 30 second ad on radio. If you really want to kick this into high gear, promote your book on the air and become the expert for your industry.

Once you get on the promotional circuit, you'll get reporters writing your story in a way that they know their readers will like. You'll be getting what amounts to a personal backing.

People automatically assume that because you're in the media, you're an expert. They assume that the media has checked you out. The story about you even implies to them that the media is endorsing you. Take advantage

This, of course, holds true for radio, TV, magazines and newsletters, article websites and e-zines as well. When the media cover you, you get the huge benefit of credibility even though you're selling every bit as much as the people who spend money on advertising . . .

You can reprint articles about you that have actually appeared somewhere (as long as you have permission to reprint it). Such a reprint does make a fantastic addition to a direct-marketing campaign or an effective trade show handout.

First and foremost you must create a database of media outlets (both online and offline.). Start by listing all the online media sources on a spreadsheet. You can Google the sources and check them out individually. Do not depend on automated services until you've established a practice of personal due diligence.

You'll need to get names and emails from various sources in order to establish a quality list of contacts. You'll thank yourself later for taking the time to do this. As your online and offline credibility grows, the contacts that you were hounding in the beginning will begin to call you when they need expert advice. You'll become their "go-to person". The media is pretty lazy these days and rely on experts to do their job for them.

The next step is to get your press releases ready and start your media blitz. Please don't think that one press release will do the job. My best campaign took 36 press releases over three months to over 60 sources. My client was not a patient person but she was very happy when the campaign was over. This game is not fast food, this is fly-fishing. Get out there and get it done.