| High Ticket Selling Online - Why Can't You Hit High Numbers With Cheap Products? Part II |
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It's very difficult in a 50- or 100-page e-book to answer everybody's needs in a particular market. In most cases if you can get some personal contact in there - a lot of you have the ability to generate a coaching program. If you're selling 25-50 e-books a month at anywhere from $20-$50-$70, you can easily come up with a stable of 30-40 people who pay you $200 every single month for you to give them personalized attention.
It's very difficult in a 50- or 100-page e-book to answer everybody's needs in a particular market. In most cases if you can get some personal contact in there - a lot of you have the ability to generate a coaching program. If you're selling 25-50 e-books a month at anywhere from $20-$50-$70, you can easily come up with a stable of 30-40 people who pay you $200 every single month for you to give them personalized attention. That's just one idea. If I was talking with you personally I'd kind of look into your business and say, "I think that might work. Do you think this will work?" Obviously I'm talking to everybody as a group, and with around 20 of you on this phone call it's almost impossible to give you a blanket statement that that will work in your niche. Again I'm going to open this up here in a few minutes and we'll do a few case studies, but ask yourself "Could I come up with a coaching program that would give people more value than my e-book? Could I record a teleseminar and it would give people more value? Could I record some CDs that would give people more value than an e-book?" A lot of people don't have the time to read an e-book. They just don't have time in their life. They commute two hours a day, one hour to work and one hour back every single day. If you were to record your ideas that are in your e-book on a CD or a CD series, they'd be able to listen to your CD while they're going to work and coming back. |
