| High Ticket Selling Online - Why Can't You Hit High Numbers With Cheap Products? Part III |
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Generally you can charge a whole lot more for a CD series than you can an e-book. If you think about it, my goodness, no matter how much information is in an e-book it's hard to ask $100 for an e-book because everybody kind of knows that even though the information is valuable, you're really just selling a bunch of electrons.
Generally you can charge a whole lot more for a CD series than you can an e-book. If you think about it, my goodness, no matter how much information is in an e-book it's hard to ask $100 for an e-book because everybody kind of knows that even though the information is valuable, you're really just selling a bunch of electrons. But if you've got something physical, people will oftentimes pay more for it. If you've got 6 CDs that teach basically the same thing that's in your e-book that may be $50, you can easily sell that 6-CD package for $200-300 in just about any niche out there. So the question for you right now is could you - if you knew how to do it, if you had all the software to record them and if it were easy to do - could you take an hour a day every other day for 12 days and record yourself on 6 CDs, and two weeks from now be selling a $300 CD package. I mean think about that. You may be saying to yourself, "Well, I can't do that because I don't know how to do it or I don't know what the software is or my voice isn't perfect or I don't have the confidence or I've never done that before." Just keep in mind that you can learn anything that you want to learn. There's plenty of people out there that have a whole lot less talent than anybody on this phone call that are making well over $15,000 online because they've taken that step, that leap, and created a bigger product. Again, it's almost impossible to do it with a $50 product. So maybe the next question is a $100-200 coaching program - could you create that? Could you create a CD series for say a few hundred dollars? Could you do some one-on-one coaching in your particular niche? Maybe your niche is something like gardening or dog training or coaching people to do better on their test exams. For any of these things, there is a percentage of the market that will pay you to learn exactly how to do it the way that you do it, and it's well worth it for them to do it. If you're stopping at $50 e-books you're cutting yourself short. So really be thinking about what are some additional products that you can add. |
