How to Effectively Use Ezine Advertising in Your Efforts to Make Money Online - Internet Marketing Australia

For some time now there has been much discussion about the effectiveness of advertising in ezines and/or newsletters. The question is does it work. Will it bring traffic to your site? Will it benefit your affiliate internet business online?

Some would say no, it's dead or at least dying. Therefore, advertising in ezines and/or newsletters should be at the end of your advertising options. There are several reasons why they think this type of advertising is irrelevant to efforts to make money online:

1. Many people are simply overwhelmed and don't want to see advertisements delivered to their email boxes every day.

2. Because there is an ongoing decrease in interest in emails that contain advertisements, people will just not open this type of email.

3. Many people forget that they have joined the ezines and/or newsletters opt-in list and just ignore the emails from the ezines and/or newsletters addresses or just unsubscribe.

These and other reasons may be somewhat true. However, in spite of the arguments against ezine and/or newsletter advertising, it still works.

Here are some ways that you can effectively use ezine and/or newsletter advertising and gain profits for your affiliate internet business online and thus make money online.

1. Search for and Target ezines and/or newsletters that cover your affiliate products and efforts.

Subscribe to some of them and check them out. After a few issues you will know if they allow advertising and what types. Contact the owner and make arrangements to buy ads.

In conjunction with the above effort, develop or buy a report related to your product or affiliate product. If you can make it viral, do so. Incorporate some of your own links into the report.

Then purchase ads in the ezines and/or newsletters. Make sure your ad leads back to a site where people interested in what you are advertising can download your report. It's best if this first contact offers the report for free. I really want to stress the free part.

Once they get the report they will see many of your affiliate links because you have embedded them into the report. Also, if you do it right with a squeeze page you will have their name and email address.

2. Write a really good ad.

Then purchase ad space in one of the ezines and/or newsletters that has lower cost ads or smaller numbers of subscribers. The purpose of this step is to test and refine your ad. You could even purchase a top level or solo ad if the costs are not prohibitive.

3. Move on to high-end online ezines and/or newsletters.

Once you know that your ad is pulling pretty well, you could decide to spend more on advertisement. If so, you might move on to top level and/or solo ads in larger or more popular ezines and/or newsletters in your niche.

These ads will cost more, but if your ad was pulling well in the smaller ezines and/or newsletters, the chances are that they will pull well in the more expensive areas. At this stage don't hold back just because an ezine and/or newsletter has hundreds of thousands of subscribers. You know that you have a good ad, so you advertising costs will likely be worth the expense.

Following the above steps can provide good results with ezine and/or newsletter advertising and you can minimize your costs and maximize your results. You will likely find that your affiliate internet business online will achieve more profits. And, because you are building your list as you go, you have potentially for future opportunities to make money online.