How to Find a Profitable Niche at Walmart - Internet Marketing Australia

The magazine rack at your local grocery store or Wal-mart is going to have a tremendous amount of insight into niche markets. If you take any magazine, the more niche-specific, the better. You'll learn two incredibly valuable things from these magazines. The first is the headlines that are being used on the front covers. The second thing you'll learn is information about advertisers and you'll be able to find out what works from an advertising perspective.

Now, to really get into a niche, once you've chosen what you think is a niche that's interesting to you and one you'd like to pursue further, buy the magazine. You can get great ideas for generic headlines from more than just the one magazine, but then as applied to niche-specific information, you'll have a lot of great insight. Keep in mind that for magazines to stay in business, they have to sell which means the headline formulas they use are done by professionals and usually done relatively well.

Once you've purchased the magazine, you'll also need to pick up a few back issues. What you're looking for with these back issues are advertisers that appear in multiple issues. This advertising doesn't come cheap which means that businesses paying for advertising in these magazines month after month are either focusing purely on branding or are profitable meaning their ads are working. Look more at the smaller ads as these will tend to be closer to what you'll be doing with internet-based advertising.

These ads can be used as templates for things like your Pay-Per-Click advertising or online classified ads. Take the main messages from these ads including the headlines and take notes on things like the features and benefits that these advertisers do. As you become a student of the game, you start seeing advertising as a psychology experiment. After all, marketing is nothing more than applied psychology. What you need to ask yourself as you evaluate ads is what type of message is being portrayed and what type of emotion is being triggered. There are psychological triggers that cause people to take action. Once they take action, they make purchases based on an emotion.

Your job when reverse engineering these ads is to analyze what emotion is being prompted and by what psychological trigger. Don't expect to get this right your first time. You should expect to learn a lot by studying these ads. The more you study these ads, the better you'll get at composing your own ads. To get started, you may consider taking a very close copy of some of these ads carefully avoiding anything that would represent copyrights or trademarks. Use this as a baseline to create your own ads and test these ads. Especially if you are doing pay-per-click.

When attempting to get started in a niche, give it enough time to succeed. Most would-be internet marketers have the problem of niche-hopping. They get started with something then proceed to give it up and jump to another niche because that one looks slightly better than the one they're currently working on... or they see some "hook" or something that looks so amazing that they give up on whatever it was they were working on before it has the chance to succeed.

A solid plan, consistency and massive action are the keys to success with any internet venture.