How to Put Your Chiropractic Marketing Plan on Auto Pilot - Internet Marketing Australia

Most doctors want to setup their marketing plan and just let it run on auto pilot. Until recently, this was not attainable, unless a staff member was running it for the practice. But with technology, 95% of it can be set on auto pilot. Here's how:

Set up a website that collects prospective new patient's email address. This can be done by setting up a traditional web page or setting up a blog. Either way, you want a form on that website that asks for the interested persons name and email in exchange for some free information. You might give them a free newsletter, free report on back pain, or a free audio of a recent talk you did.

When they submitted their email, it should go into an autoresponder email sequence. This is a program that allows you to set up multiple emails in a sequence. So you could have 7-10 different emails, each going out every 2-3 days educating the patient on why they should receive care from you. You could give them facts and figures, studies, testimonials, links to videos, audios, and more. This will greatly increase the number of people who call and schedule an appointment.

Once you have your website and autoresponder set up, you will need to get some people to your site. Some free methods are by submitting articles to the numerous article directories online. Make sure you mention your town, chiropractic or chiropractor and your name in the article. Leave a link to your website at the bottom in your resource box letting people know how to find more information about you.

You can also submit press releases online to the online news agencies. Again, mention your area you practice in, what services your provide, and your name. With a press release, it's possible a local newspaper or TV station will pick it up and ask you for an interview.

Optimizing your site for search engines like Google is another free method of advertising your website. If you are not knowledgeable in Search Engine Optimization (SEO ), it will cost you to have someone else do it. But once it's setup, it rarely needs to be changed. Start off by submitting your website address to the three major search engines (Google, Yahoo, and MSN). It can take weeks or even months to start seeing traffic from some of the search engines, but once it arrives, you will see it continue to grow. Blogs work well for this. Because blogs are constantly updated, search engines will to rank them higher than static web pages.

Of course there are many paid ways to generate traffic. One of the more popular is Google AdWords. These are the small ads that come up when you search on Google. They show up on the right side and when clicked will lead to your website. Because they are paid ads, you must be careful to set them up and run them correctly, or it could cost you quite a bit of money. Yahoo and MSN also have similar, less costly ad campaigns you can use to generate traffic to your site. Make sure you only select your ad to run in a radius close to your practice, as you don't want to pay for someone to click on them across the country.

If you follow these free and paid methods of driving local traffic to your website, you will be able to automate 95% of your online marketing . Getting your chiropractic marketing plan on auto pilot is a goal every successful chiropractor should strive for.