| How to Use Leverage and Automation to Build Your List Faster and Make More Sales! |
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I built my first list by starting a newsletter. I set up a squeeze page (back then we called it a "lead capture page") and offered a free report that I had written. Each week, I labored over a formal newsletter that included current events in the marketplace, resources, and an original article by me.
I built my first list by starting a newsletter. I set up a squeeze page (back then we called it a "lead capture page") and offered a free report that I had written. Each week, I labored over a formal newsletter that included current events in the marketplace, resources, and an original article by me. At the time, I was not a great writer. But I was and still am a perfectionist. So it took me all day to finish my newsletter. Twice a week, I sent offers for affiliate products that I either personally used or purchased to verify the quality. Sometimes my offers were disguised as articles or reviews. And other times they were just blatant offers. The Day That Changed My Business Forever One day, I happened to purchase a book by Terry Dean that really changed my whole outlook on email marketing and online business in general. It was called "The X Factor" (before Chris and Alex were even online). In that book, Terry talks about how he uses automation to free up more time for marketing. Specifically, automating the follow-up process. He had taken all the newsletters he wrote over the paste year (52 weeks) and removed all the dated material. Thus making them evergreen. At the top of each newsletter, he posted the name of his newsletter and the current date by using a personalization field. Then he set all 52 newsletters up in the follow-up sequence to go out once a week. Each person who signed up would get the entire series from the start. I thought that was brilliant! And I learned an important truth about list building and online marketing in general... Everything You do Online Should be Focused on Leverage and Automation Those are the true keys to online success because you're only one person and you have a limited number of hours in the day to work. Here's the difference between an "online job" and a truly automated business... You have a job if you:
Now there's nothing wrong with using paid advertising to drive traffic to your site as long as you get those visitors onto a list and get them help you build your list. You want to use leverage and automation in your business so you can do the work once and create a ripple effect that continues to generate traffic, leads, and sales for months or even years to come. If you use leverage and automation in your marketing then... Your articles and reports will spread throughout the Internet driving traffic back to your opt-in page and all your emails will delivered automatically offering free distribution rights to articles and reports and the wheels go round and round. So every time you write an article, report or review, think about how you can use the power of leverage and automation to multiply your efforts, build your list faster, and make more sales! |
