If You Fail To Perform Testing And Tracking, Then Your Results Will Show It - Internet Marketing Australia

You know, it's amazing.

There are so many marketers out there who call themselves marketers, yet they aren't doing any testing and tracking for their business. The bottom line is if you are not testing and tracking your results and your marketing activity, you are not a marketer. You are a person playing around on the internet hoping to get lucky and make some money.

Testing and tracking is one of the fundamentals to having massive amounts of success on the internet.

John Reese, one of the top internet marketing experts online today once wrote an article entitled "How Crap Can Make You Rich." In this article he talked about the importance of getting your web site up and running right away so you can start getting results and making money.

Why would he suggest getting your web site up and running even if it's not perfect or not even very good?

John Reese understands the power of testing and tracking.

The fact of the matter is, it really doesn't matter how much we claim to know about internet marketing, direct sales techniques, copywriting or any of the other skills required to be successful on the internet. The bottom line is that we will never REALLY know what is going to work for our market and our product until we test and track our results.

Here's why.

Every market is different. Every product is different. Every target prospect is different. Every advertising vehicle is different. Testing and tracking is the ONLY way you will know exactly what is working and what is not working.

Here are some of the things that you need to test and track in order to be an effective marketer.

One of the first things that you should test and track is your price. Many times we arbitrary set a price for a product or service and we really don't know whether that is the best price for our product or not. Testing and tracking can help us find out if we have the right price or not.

Another critical component to test is the marketing method or the source of lead generation for your product or service. You need to know exactly where each prospect that is visiting your web site is coming from. You also need to know which prospects from which sources are opting in or buying from you and which ones are not.

Sometimes, you might have a marketing method that generating significantly more traffic than other marketing methods, yet no one is opting in or buying your products and services. If you are not testing and tracking your marketing method as well as the result from that marketing method, you will think the source where you are getting the most traffic from is the best method, when in fact it's actually the worse place.

So how do you test and track? One of the best tools that you can use to test and track for your web site is Google Analytics. Google Analytics is a free tool that you can use to track results for your web site. It tells you where the traffic is coming from, what pages on your web site the traffic is visiting, whether the visitors are performing actions that you want, such as opting in to a newsletter or buying a product or service. Quite frankly, this tool is better than many paid tools that are on the market. You can set up an account by going to http://www.google.com/analytics

The bottom line, if you are not testing and tracking for your business, you need to stop whatever you are doing and begin testing and tracking today. Testing and tracking can make you rich.