Interactivity 2.0 - Internet Marketing Australia

You have probably heard much discussion regarding the features of Web 2.0. Some people may even know what all the "hoopla" is about and have already learned how to use it to their advantage. Other people may not be quite so familiar with the term. Therefore, in this post, you will see what the primary features of nearly everything that is considered to be "2.0 compliant" shares in common.

While many different aspects of Web 2.0 may be vastly different both in principle and in application, they all share one very common feature. The idea is to create a user-friendly environment that is fully (or at least mostly) interactive actually involving the reader in more than just visiting a static web page. The methods, by which this is accomplished, are as vast and diverse as the people who utilize them.

Social Networking sites such as My Space and Facebook are increasingly popular ways for people to get together and become actively involved with each other. This business model has since been copied many times, and even expanded into more niche-oriented sites. These pages allow like-minded people to gather and actively share more than just ideas or instant messages.

RSS feeds have long been popular methods of staying up to date with new posts on old favorite sites. Bookmarks quickly fill up and are often so unorganized that people have to struggle to find even their most favorite sites. RSS feeds provide them not only with information that something has been posted but often supplies them with the entire post without ever having to actually visit the page.

Social bookmarking sites have become so popular that people as their primary web site, or sometimes as a clearinghouse providing links to all of their different sites in turn. The existing community base makes these an excellent resource for giving people a taste of what is on their site while promoting traffic to the sites. Many people will claim that the traffic is of questionable value but it may just be the visitors referred by such means will become your next super-affiliate.

Video sharing initially started as a means for people to post home videos on the web and gain their fifteen minutes of fame. It did not take long for some enterprising entrepreneurs to see the value, the merit and the potential audience available to them. These sites also have dedicated pre-existing audiences that are "ripe for the picking" if you will. It is now very possible for one single video to generate literally millions of views and tens of thousands (or more?) visitors to a web site.

Keeping all of these facts in mind, it almost makes one wonder if web sites themselves will become obsolete in the not too distant future. While it is possible, and perhaps even likely that the home page or index may one day be replaced, it is not likely to happen anytime in the near future. However, if you want to keep traffic coming to your site in the 2.0 world, try to give visitors to your site a method of actually participating and becoming involved.