| Internet Marketing - 9 Ways to Keep Your Marketing Machine Fine Tuned |
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Last weekend I had my tires rotated and balanced on my car. People always wonder why my cars are in such great condition and I have very little problems. Simply, I take care of my vehicles by using a monthly routine maintenance checklist (oil changes, tire pressure, check for leaks, etc). This creates the opportunity to fix problems while they are small and/or prevent a serious accident. As I drove to the tire center to leave my car in their care, a burning question went thru my mind: Do you perform marketing maintenance on your business? Read below for your marketing maintenance checklist.
Last weekend I had my tires rotated and balanced on my car. People always wonder why my cars are in such great condition and I have very little problems. Simply, I take care of my vehicles by using a monthly routine maintenance checklist (oil changes, tire pressure, check for leaks, etc). This creates the opportunity to fix problems while they are small and/or prevent a serious accident. As I drove to the tire center to leave my car in their care, a burning question went thru my mind: Do you perform marketing maintenance on your business? For entrepreneurs, marketing is the life blood of your business. Fine tuning the marketing machine keeps a steady stream of customers coming into your business while keeping your current customers loyal. Here is your Marketing Maintenance Checklist: 1. Submit articles to article directories (weekly) 2. Update your business or personal blog (2-3 times weekly) 3. Update your social networking sites (2-3 times weekly) 4. Submit your Ezine to Ezine directories 5. Send your Ezine to your current customer list (weekly) 6. Submit guest articles to publications that accept them (weekly) 7. Offer a free teleseminar, audio course or teleseminar series (monthly) 8. Place ads in other Ezines that also target your customer (monthly) 9. Be interviewed on Radio or TV (monthly) If you are asking yourself why would I do this? I will let you in on a secret. Yes, you went into business to do the thing you are most passionate about. However, the key to business success is becoming a savvy marketer of the thing you are passionate about. Marketing your business is more important than the thing you do. Marketing brings a steady stream of clients to the business. Being a master of marketing, results in a successful business. Without marketing there are no clients. If you are cringing at the thought of marketing, I completely understand. Marketing was not my forte when I started my first business. Thus, my first internet business failed. With my frustrations running high, I set out to determine the cause. If other people had success, I knew I could have it too. My research showed those individuals or companies that were successful, were also successful marketers! They understood it, practiced until they were good at it and implemented multiple strategies simultaneously. Marketing may not be your passion, however, it unlocks the door to a continuous stream of customers. Many marketing strategies can be automated. With minimal intervention from you the business owner. With multiple systems in place, you have available time to move your business to the next level. Many marketing strategies give entrepreneurs a reason to stay in contact with their customers. Thus your customers continuously remember you. Which in turn builds loyalty. And the best thing about this, technology allows you to link many marketing strategies together. Thus, increasing your productivity and saving you hours of time. |
