| Internet Marketing - Dealing With Information Overload - Part I |
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Do you remember the first day you started learning about internet marketing, website building, and the way the Internet really works? If you're like me, that day was both eye-opening and terrifying. Information, so easy to find online, poured in, faster than you could digest it by far.
Do you remember the first day you started learning about internet marketing , website building, and the way the Internet really works? If you're like me, that day was both eye-opening and terrifying. Information, so easy to find online, poured in, faster than you could digest it by far. Every article you read led to another dozen articles, six words you didn't understand, and a couple of concepts you almost got. The next article often gave you advice exactly opposite that of the first article. This is the first of two articles on this topic. No one told you where to start or how much money you could really expect to make. No one gave you a step-by-step, and no one took you by the hand and made it easy. This is exactly what you need to do for your customers: take them by the hand, explain everything carefully and clearly to them. Show them where to start and what the benefits are. You need to do all this, without dumping enormous amounts of information on them that they cannot digest. Here's the internet marketing reality. Your customers are often beginners in the topics you are an expert in. Experts have a lot of trouble coming back down to a beginner's level simply because they know their material so well. It's hard to conceive of someone not understanding it as well. It's a sort of specialized geekiness - you may be a fashion geek, weight loss geek, computer geek. In any situation, the geek is the person who is so close to his or her topic that they have a translation barrier between themselves and less exalted mortals, or beginners. If you want your customer to stay with you, and possibly even become fanatically loyal to you, here's what you need to do, mighty guru: Distribute information in bite-sized bits. If you're internet marketing includes writing articles, don't assume your reader has a basic understanding. Be sure you don't condescend to them either. With complex topics, its okay and even advisable to put together a beginner's tutorial for your site to fill in all the foundation parts. However keep your outside articles as discrete units of specific information your prospective customers of all levels will understand and find interesting and useful. To your internet marketing success! |
