Internet Marketing Myth #25 - Internet Marketing Gurus Should Not Have To Provide Customer Service - Internet Marketing Australia

This isn't really a myth that is spoken out loud, but it does seem to be the attitude of quite a few of the big name internet marketers that are in the 'let's all make money on the internet' niche.

"so and so thinks I should email him (something)" or "so and so thinks I should try and help him with (something)" or "so and so expects not to spend any money after he buy my ebook, just because I told him in my sales letter that it wouldn't cost him any other money than the price of my ebook". These are just some examples of the stuff I see from quite a few of the veteran internet marketers.

Some of the services some online customers expect can be unreasonable, I'm sure, but what I am seeing mostly is online marketers who just want to have nothing to do with their customers after the sale, until the next time they are ready to sell something. Some don't even want to service their customers in any way with things that they really should be expected to do for their customers.

They want to come off like big, serious, internet marketing icons, and they will gladly take all the perks that come with that kind of status, but they don't want any of the responsibility that also comes with it.

Most brick and mortar businesses seem to understand that customer service is part of doing business, but a lot of the online marketers (especially those in the internet marketing field) seem to be under the impression that they shouldn't have to be bothered with their customers.

I'm sorry. Call me old fashioned, but if you can't be bothered with the very people who put food on your table, then the last thing you should have is your own business.

A lot of internet marketing gurus also seem to forget just who is in the driver's seat with regards to their business. Oh sure, they might own their business, but it's their business that is servant to their customers, not the other way around. Customers can survive without doing business with any one company, but that company can not survive without having customers to do business with. The customers generate revenue for a business, and the business owner acts as if he or she is doing the customer a favor.

So, the whole point here is, if you already own an online business or are thinking of starting one, one of the very first things you need to examine is your own attitude and expectations about how you are going to deal with those who become your customers. If you are one who does, or will, just look at your customers as nothing but a hassle and won't appreciate anyone and everyone who become customers of your business, then your best bet would be to get a typical '9 to 5' and work for someone else.