Internet Marketing Myth #8 - An Online Business Is Easier To Promote Than A Brick - Mortar Business - Internet Marketing Australia

Here is a myth that is constantly being spread like there is no tomorrow. This myth is kept alive by a lot of internet marketers. Quite often, it is being kept alive by internet marketers who are fairly well known, and considered fairly intelligent, and yet they keep spreading this myth, and I think a good number of them actually believe it.

There are many ways to promote a business, and there are many ways in which an online business is harder to promote than a brick and mortar business, but I am only writing an article here, and not War and Peace. To keep things simple, I will elaborate on one of the most common reasons why an online business is harder to promote than a brick and mortar business. That method is email and postal mail (or snail mail) respectively.

One of the reasons it is a lot more difficult to promote a business in cyberspace than it is to promote a brick and mortar business is because it is more difficult to get your ads noticed on the internet, especially in the area of emails.

What do you have to do to distribute your commercial email online? You almost always have to have a website. Then you have to find ways to get people to that website. Then you have to make your website visitors want to give you their email address and give you permission to send them emails. Then you have to fight the spam filters to get

your ad delivered to someone's Inbox, and don't even get me started on how much harder it is to get an email opened than it is to get a snail mail opened, even if they do get your email.

Now, compare that with what you have to do to distribute a physical ad, or a snail mail. You have to stick your ad in an envelope. You have to put postage on it. Then you have to mail it. THAT'S IT!

You don't have to get people to your brick and mortar business and give you permission to send them snail mail. You don't have to worry about postal workers deciding that your ad, flyer, brochure or whatever is too commercial in nature to be mailed to the intended destination. You don't even have to worry that people will unsubscribe because there is no subscribe process to begin with. You are also not punished or penalized when you send out unsolicited snail mail. You can send mail to them whenever.

Now, compare the two marketing methods to each other. Can you see just how absurd this internet marketing myth is? The only two disadvantages to promoting your business offline that I can think of, is that snail mail is more expensive to send, (that makes it more costly, not more difficult) and it is also slower to deliver. Other than that, there just isn't all of the hoops that you have to jump through to get your snail mail delivered that there is wit getting your email delivered.

Everything mentioned above is most likely something that most people already know about, however, the facts are often not hard to forget, nor is it even difficult to start questioning yourself when a myth is as pervasive as this one is, so think of this article as sort of a reminder.

Just one of those things that make you go "hmmmmm!"