| Internet Marketing Tips - Where Do You Draw The Line? |
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Where do you draw the line when it comes to reciprocity? This little story might just help you see that you better draw it in the right place or it could destroy your reputation and your business.
Well, here comes another topic that I am sure is going to stir the pot a bit, especially among the gurus out there. That's okay because I have my helmet and bullet proof vest on. In this article I am going to be addressing one of the most slimy parts of Internet marketing...the joint venture. Why is it slimy? Well, when you read the example I am going to give you, you'll understand why. Ultimately, you will have to answer your own question as to where YOU draw the line. Here is the example. You contact a well known marketer because you've just created a really great product and you want to know if he'd help you promote it. Fair enough, right? Well, after looking it over (you did send him a preview copy, right?) he agrees. He sends out an email to his list and he makes a whole bunch of sales for you. You can't be any happier. This is the day you've always dreamed of...to get a big name marketer to promote YOUR product. Okay, about a month later, this same marketer writes to you and asks you to promote his product. He sends you a preview copy, you look it over and gasp...it's horrible. I mean it is just the worst thing that you have ever seen in your life. What do you do? Remember, this guy promoted YOUR product and make you tons of money. You kind of feel obligated, don't you. But you know in your heart that if you send this promotion to your list, you will lose any credibility that you have with them once they see how awful this product is. This is a dilemma that many marketers are faced with each day. The reciprocity factor is a big thing in marketing. We feel almost obliged to send a promotion for the crappy product, even though we know that it isn't worth the paper it's printed on. So what do you do? Well, I can't tell anybody how to run their business, but this is what I do. I write to the person and tell them under no uncertain terms that their product is crap and they should be ashamed of themselves for even putting it together. If this person then decides to break all ties with me...so be it. For those of you who think that this will cost you money down the road, it will cost you more money if your list sees that you'll promote any piece of junk just to make a buck. Think about it before you cross that line. To YOUR Success, Steven Wagenheim |
