| iPhone Marketing - Put Your Blog on Their iPhone |
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Typing your URL on the iPhone is just a pain. Wouldn't you get more traffic if they had an icon on their homepage? In the second place, do you think your readers want to spend their time squinting, pinching and aiming with their fingers just to see what's new on your blog? To do iPhone marketing the right way, you need a simple application which puts your new posts right in front of their noses.
Want to reach the 45 million iPhones Apple may sell in 2009? Wouldn't it be great to be able to put your blog in the palm of their hand? According to Fortune magazine (11, June 2008) the experts estimate that Apple will sell between 10 and 45 million iPhones in 2009! This means people all over the world will be discovering the joys of surfing the net from wherever they are. Wouldn't it be great if one of their favorite destinations was your blog? By now, we all know that the iPhone is revolutionizing the mobile phone market. It's sleek, sexy and genuinely useful. However, you may not have stopped to think about what an amazing marketing tool it could be for your website or blog. Thanks to the iPhone's built in connectivity and Safari web browser, the millions of new users are discovering the joys of being permanently online. Let me share a real life example that happened to me just last weekend. On the way home from a family outing, last Sunday afternoon our car "beeped" and a strange icon showed up on the dashboard indicator. Slightly startled, I pulled over and reached into the glove compartment to find out what was wrong. Of course, the car's manual wasn't there. Should we drive on? Find a gas station? Pray? No! Thanks to Daddy's new iPhone, the answer was just three or four Google searches away. This is a true story. The symbol indicated that the brake pads were getting worn (they're now changed, thank you) and we were safe to keep driving home. The only thing my iPhone didn't do was save me from a stearn "talking down" by my wife. "Why isn't the manual in its place, hon?" Now you may be thinking, what does this story have to do with iPhone marketing? Actually, I just wanted to make you understand two important facts. In the first place, the iPhone is on a lot of people's mind right now. It's our new toy, we're showing it off to all our friends and we're eager to add as many nifty add-ons as we can. In the second place, the idea of being permanently connected and informed is really seductive. This trend is just starting off and you can benefit enormously. How much loyalty would you gain, if you're readers installed a special icon and web application to their main iPhone screen? Wouldn't it be great to give them a special reader which automatically put your latest posts conveniently at their disposal? That's exactly what we've done for our website. |
