Making Money Online Using Automated Systems - Part 6 - Internet Marketing Australia

Here you are with traffic and lead lists being built. You have created enough interest in your product or service to warrant people stopping by, checking out your site and leaving you with there information. What next? This is where good ad copy comes in. Ad copy is just a fancy way of saying your "pitch" or your sales page in writing.

How do you create good ad copy? Simply put, you expand the need into a burning desire. Place yourself into the shoes of the person who has the need to be filled. What motivates them to take the next step? You need to create ad copy that communicates straight to the heart of the person. Here is an example. Let's just say your site advertised to stay at home moms. You have exposed the need that they have a desire to stay home and not have to work outside the home. Your job with your ad copy is to help them create a mental image, create a place in their mind that is almost real. Help them look into the future of their current situation and allow for them to see where they will be if they do not change. Paint a word picture of them missing their kids school play, missing the final game because the boss demands a meeting, coming home late after dinner has been served, etc.

Now, please don't get me wrong you are not trying to depress them you are simply helping them paint an image of what will happen if they do not change. You are teaching them the old principle, "If you don't change everything will remain the same." This is common sense however, many people walk through life in denial that somehow a miracle will occur and PRESTO everything will be just how they dreamed it to be.

The real deal is this. You have a moral obligation to expose the need that they are searching for to then create a burning desire for them to seek a solution to this need and then, providing you truly have the solution, presenting them with an option.