| Marketing On The Internet - Where Do I Start? |
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Prior to a recent tele-seminar, I asked, "What is your most important question about building publicity on the Internet?" The question most frequently asked was, "where do I start?" Here are some ideas to begin with.
Prior to a recent tele-seminar, I asked, "What is your most important question about building publicity on the Internet?" The question most frequently asked was, "where do I start?" Here are some ideas to begin with. • Develop an information product. This can be the in the form of a special report, audio, recorded tele-seminar, or white paper. The key is to develop a product that is content- rich and of high value to your target audience. This is what you are going to trade for their information so it must be compelling. • Develop publicity is by writing articles that can be posted on Internet article sites. Articles should be between 250 words and 800 words and should provide outstanding content based on your area of expertise and targeted to your audience. There are a number of sites out there and a simple search will identify them, but a good place to start is EzineArticles. • Create a landing page which is a one-page website that can be used to communicate your offer. This page should include a sign-up box to capture the prospect's information before they receive your information product. The use of an autoresponder service is a great way to coordinate your information box with delivering a product. • Have a follow-up system in place to communicate and build relationships with the prospects once they have received your information product. While there are many other facets to a successful Internet presence, these ideas give you a great place to start. If you simply implement them, you will begin to see results as the number of articles grows. My last suggestion is to sit down right after reading this article and write your first article! |
