| Networking Explained (Part 3) - Bringing Your Expertise |
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Believe that you are the expert in your field or work hard to become so. Research and map out how you can make that happen and bring more business to your sites.
We've talked on how networking is all about talking with other people and not being pushy. Then you should be sharing ideas and not just selling your products and services. Now consider the expertise you can bring to conversations and really make people want to read your blogs and message board posts, therefore signing up for your newsletters to get more info. Map out all that you do in regular life and in business. You will be amazed at how much you know how to do. Just because it isn't something in your field of business does not mean you can not promote your ideas and therefore promote your business link. Some of you are much better house cleaners, organizers, or cooks than the rest of us. Every time you post a recipe it leads people to your signature line on message boards or to your blog with new traffic. Research your field of expertise. Now that you have a list of things you enjoy or are already good at, do some research. I like to set up Google alerts to be sent to my inbox so that I know the latest news on topics of my interest. This in turn gives me ideas to write about or share. It may be as simple as a quick Google search to get you a couple of newsletter or magazine articles to dissect with your opinion. Write articles and post them to your forums and to article directories as much as possible. Make up a good bio line that talks about yourself and your business expertise. This will bring a ton of traffic back to your business as others use your article to add great content to their sites and blogs. This is also more targeted traffic, which is the best kind. You know if they liked your article enough to click the link in your bio then they are looking for more information in your area of expertise. Keep an eye on your stats to see which articles are bringing you the best traffic and then you know what people are hungry for. Being an expert does not require a degree. Being an expert can happen through life experience and research. Make the most of what you know and people will look to you for more info on your favorite topics. |
