Push My Hot Button and Ill Push Your Buy Now Button - Internet Marketing Australia

Visitors to web pages do not come browsing like people do in a book store; they have a problem that needs a solution now. Their basic needs of food, shelter, and clothing are met, but they are searching for the answers to other unmet human needs. If you wish to sell them that answer, you'd better be aware of the power of the following five hot buttons.

Hot button number one is the need to feel safe. People crave security, and are most creative when they feel safe. Home design trends following the tragedy of 9/11 moved towards cocooning in the home, with advanced sound systems and huge flat screen TVs. This was a result of the desire to make the home a sanctuary, a safe and comfortable place. Does your product or service somehow make people feel more secure?

Hot button number two is the need for adventure. For some, that might be a cruise, or parasailing, or buying a motorcycle. For others, that might mean building a house with Habitat For Humanity or running for office. For still others, it might mean eating dinner at a new restaurant. How is your product an invitation to a new adventure?

Hot button number three is the need for power. People like to feel in control of their time and choices; that's why deadlines are so uncomfortable. And that's why fast cars sell well among a segment of the population, why heads of state and heads of corporations zealously guard their seats of power. Is there a benefit of your product that will make the customer feel more powerful?

Hot button number four is the desire for acceptance. Communities of like-minded individuals abound on the internet and offline. From clubs to forums to churches to non-profits, people come together and are welcomed and accepted. To feel a part of a community, to be valued for your uniqueness, to be included in the group are all powerful pulls on the human psyche and the experience actually releases hormones that regulate mood! What benefit of your product gives your customer an invitation to the group and a mood boost?

Hot button number five is the need for self-expression. This may take the form of the arts, or public speaking, handcrafts, or teaching. It may be architecture on the scale of a thirty story building, or a tree house in the backyard. It might be a eulogy or a Valentine's poem, but it is a tangible revelation of the inner person that is shared with the world. How can your customer express something unique through your product?

So, push a hot button, make a sale.