| The Amazing Product Line Money-Getting Strategy! - Part II |
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Pricing your entry product in the $20-$40 range will allow a maximum of potential customers to enter your product funnel and it is what you want. Why do you want to have a flagship product? Because your conversion rates will be much higher than if you were trying to get them your $297 product at the first contact (note that this approach could make you more money faster).
Pricing your entry product in the $20-$40 range will allow a maximum of potential customers to enter your product funnel and it is what you want. Why do you want to have a flagship product? Because your conversion rates will be much higher than if you were trying to get them your $297 product at the first contact (note that this approach could make you more money faster). And the fact that the price is low makes it a no brainer. Plus having this flagship product has multiples advantages. One of these is that later on, you will not need to crank out killer sales letter and pay thousands to a professional copywriter because you will already have the trust of your previous buyers. They will buy from you even if your sales letter is not a world class copy because they already trust you and know that you deliver. In fact, even if all that you did was putting a blank page and a paypal payment button, they would buy from you if your low cost entry product was good. Believe me, it happens. I already received emails from customers saying that they will buy whatever I sell. It's a really good feeling to know that a lot of people are waiting for your next big thing all over the word. See how it's powerful? You need to have a low cost entry product. In fact, this product that you sell for $20 or $40 need to be worth more than that. I mean that you could sell it for $50 or $60. |
