| The Complete Guide To Learn About Web 2.0 And Saas Software Service Marketing |
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Software as a Service - allows organizations to access applications on demand at a lower cost for software and in additional hardware. Because the software is hosted remotely users need no longer worry about installation, set-up, licenses, training and maintenance.
SaaS - Software as a Service - allows organizations to access applications on demand at a lower cost for software and in additional hardware. Because the software is hosted remotely users need no longer worry about installation, set-up, licenses, training and maintenance. All they have to do is pay a monthly or per-use fee to the vendor who in turn does everything from hosting to maintenance and upgrades of the software. It is important to understand that "Web 2.0" is not an upgraded software but takes advantage of a change in the internet environment, enabled in by the prevalance of more powerful entry-level computers and high speed connections. This evolution set the stage for on demand applications, or software as a service (SaaS) as they are more commonly known, taking advantage of the influential social networks with the user generated content which characterize "Web 2.0". Winipedia describes SaaS software service marketing as follows: 'As a rule, SaaS is generally associated with business software and is typically thought of as a low-cost way for businesses to obtain the same benefits of commercially licensed, internally operated software without the associated complexity and high initial cost. Consumer-oriented web-native software is generally known as Web 2.0 and not as SaaS. Many types of software are well suited to the SaaS model, where customers may have little interest or capability in software deployment, but do have substantial computing needs. Application areas such as Customer Relations Management, Video Conferencing, Human Resources, Accounting and Email are just a few of the initial markets showing SaaS success. The distinction between SaaS and earlier applications delivered over the Internet is that SaaS solutions were developed specifically to leverage web technologies such as the browser, thereby making them web-native.' The most commonly used web 2.0 Saas software service marketing methods are blogs, articles, videos and audio. Hosted Blogs are a common software as a service solution, as are article writing and submitting programs, video editing programs, and audio ad websites. The IT market was reshaped in 2007 by web 2.0 Saas marketing, community-based developments, solution-oriented packaging, and emerging markets. With the rise of Saas, Web 2.0 applications, open development communities and the emergence of non-traditional competitors like Google (NSDQ: GOOG), YouTube, and Facebook et al. In 2008 industry leaders will use web 2.0 software, and SaaS software service marketing, as they start to get serious about transforming their products and services to take advantage of - and meet the challenges posed by - these new technologies and business models. According to predictions SaaS revenues are poised to touch $10.7 billion by 2009. Small and medium size businesses are expected to be the driving force behind SaaS as these companies can access all functionalities of the software without having to invest in it. Some of the many industries that are predicted to move into using SaaS Software as a Service are Voice over Internet Protocol (VoIP), travel and tourism, e-shops, online shopping engines and almost all e-commerce. The use of SaaS in publishing is also becoming evident with e-books that can be bought and read on the Internet becoming increasingly available. |
