The Danger Of Blindly Following Marketing Gurus - Internet Marketing Australia

Here's something important that you don't usually hear talked about... The "Gurus" in your field get different results than "regular people". If you're relying on their self-proclaimed advice and expecting to get the same outcome, you may be sadly mistaken. Here's why.

Example 1: Suppose Brad Pitt came out with a book on how to pick up women, and his "can't-fail" advice was: "Wink at a girl and say, 'Let's get out of here...'".

Example 2: Suppose Richard Simmons came out with a home-study course on how to be a weight-loss guru, and his advice was: "Wear the shortest shorts you can find, and run around crying like a maniac".

What do you think? Can you replicate their results by copying their advice?

-Not a chance.

...But those examples highlight two different reasons why following "guru" advice can mislead you:

1) In the case of Brad Pitt picking up women, he most likely has an advantage over you, unless maybe you happen to be George Clooney. (If you're reading this, hi George...) His advantage is that he's Brad Pitt. He's famous. He's rich. He's attractive. He's a movie star.

If you're not all of those things, he may mean well with his advice, but your results may vary.

2) The Richard Simmons example highlights something different: Sometimes successful people don't KNOW what made them successful. The look back at what they did, and they try to guess, and they may genuinely try to pass on to you what they think was the key to their success, but they may easily be wrong.

I've written successful sales letters for some very, very famous people, and for unknowns as well. Writing sales letters for gurus is fun. Why? Because conversion rates are automatically higher due to previous name recognition, etc.

That doesn't mean YOU will get the same results they do.

So don't take any blanket statements to heart, only A/B testing your own promotions yourself can really tell you. When I pass on the results of my own marketing tests to others, I do my best to "set the stage" and give out all the relevant details of the test, so they have the best chance possible to adapt the info to their own situation and benefit from it.