The Importance of Color - Internet Marketing Australia

Have you considered the impact of color on the mood of your web site viewers? If you haven't, you are among many internet marketers who miss the potential of color psychology in grabbing attention and motivating conversions. It's easy for marketers to get so wrapped up in the product and the copy that they ignore the subliminal messages of color on their sites.

Think of color as a "hot link" to the emotions of the viewer. Print advertising certainly knows that and uses it to great advantage. You need to use color psychology as your secret strategy online. This isn't Pleasant ville where everything was black, white or shades of grey. We live in a highly color-charged world both online and in our real lives. Use color to make a statement and you double the impact of your web site instantly. Make poor color choices and you drive viewers away from your site.

Look around you, what colors suggest action? Fire trucks are red sending a message of action and intensity. Doctor's waiting rooms tend to be blue or green to help you relax and let go of tension or fears. Fast food restaurants are bright yellow and red because this color combination stimulates your appetite and that sells more food (now you know what ordering extra fries is so tempting). Food companies are masters at using visual appeal to sell more food items than what you intended to buy when you arrived.

Our eye is trained to associate certain colors with natural elements. Brown may not be exciting as a room color but used correctly, brown gives the sense of dependable and solid like the tree trunk of a stately oak. Green is a life force color, the many shades of growing plants. Green is also the color of money. The interests of the viewer will determine whether green is about the environment or prosperity. Blues are the most universally soothing colors to men and women. Blue feels open and full of potential like the endless sky or ocean waters. Each of these colors prompts generalized or culturally defined responses as well as personal connections. Yellow is sunshine and warmth like the sun which is a happy color in bright yellow and even happier in gold tones for money oriented sites. Which of these color responses is best suited to enhance your product? Ask yourself that question as you build or refine your web site.