| The One Thing You Need To Know To Boost Your Website Sales |
|
In internet marketing there is one statistic you absolutely need to know. Read this article and find out what it is.
Actually, there's more than just one thing you need to know to boost your website sales. It's just that this one thing I'm thinking about is so much more important than all the others. I bet you're wondering what it is? Let's not delay the suspense any longer. If you're in this gig for the money, then the single most important thing you need to know about your website is what's the value of a single visitor. Let's get real clear on what I mean by this. To make money on the internet, you have a website that sells stuff. You get people to visit your website (called traffic), and some of them actually end up buying what you're selling. If you divide the amount of money you made by the number of people who came to your website, you get the value of a single visitor. It's called "visitor value". Let's take an example: Suppose over the course of a week, 1,000 people visit your website. (You can get this number from your web host.) Now, suppose you make $2,000 off of these 1,000 visitors that week. Each visitor would be worth $2.00. This information is invaluable, and you can use it in several different ways. For one, knowing your visitor value let's you decide if it's worth putting more work into a particular website to get more traffic. For instance, I've got a little website I set up at the end of last year. So far I've made about $440 off of it, and I've had 2,975 visitors so far to the site. So, my visitor value is the $440 divided by 2,975, or about 15 cents per visitor. That's not great, but it's not bad for a site that has absolutely no maintenance. Knowing my visitor value, however, allows me to make a lot of good decisions. I don't use PPC (pay per click) to get traffic to that site. All my traffic is from a short spurt of SEO (search engine optimization) I did when I set it up. If I wanted to use PPC to generate more traffic, then it's clear I wouldn't want to pay more than 14 or 15 cents per click for my keywords. Suppose I had another site that generated 25 cents per click and I was trying to decide which site I wanted to work on. Well, all other things being equal, I would be better to work on the site generating 25 cents per visitor rather than spend time on this site. Internet marketing lends itself to statistical analysis, and a lot of internet marketers get super geeky about it. I don't. My strengths lie in sales, marketing, communication, and copywriting. I can do numbers just fine, but they're not my favorite thing. Everyone needs to keep up with visitor value, however. You just can't make good decisions without knowing it. |
