| Traffic-Quality Versus Quantity |
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As you may know, I am a big believer in Shoestring Marketing. But there are so many things that you can do that you have to make a decision as to how to spend your limited time.
As you may know, I am a big believer in Shoestring Marketing. But there are so many things that you can do that you have to make a decision as to how to spend your limited time. Certainly, advertising has it's place but, Shoestring Marketing has much better long term results. The problem is that some Shoestring methods produce a ton of traffic but it is not targeted on the other hand, some Shoestring methods produce a lesser traffic volume but it is quality traffic and if they like what they see, you will see much better repeat business. Tops on my list of producing quality traffic is article writing. The people who read your articles and then click on your link are very likely to join your list and make many repeat visits to your blog. Second place is shared by making entries to my own blog and also making forum comments. These people tend to also become repeat visitors. YouTube can produce a lot of visitors of moderate quality. They may or may not become repeat customers but in sheer numbers, this is still an important method of Shoestring Marketing. At the bottom of my list is Social Networking (Squidoo, MyFace, etc). This method of marketing will produce a ton of hits to your website and or blog but, they are typically one-time visitors. They will take whatever you might be offering for free and then be gone forever. They might even sign-up for your list but when you look at your stats, they have a very low open rate of your newsletter. If you have your own product and affiliate program, this is one of the best ways of receiving quality traffic. They come to your sales page and the affiliate has already pre-sold them. The only problem with this method is that you must have produced a quality product and that does take time to produce. All in all, you have to make a decision. You can spend your time on quality traffic or spend your time on creating a ton of poor quality traffic. My choice will always be go for quality and you can't go wrong. Quality traffic is looking for help in building their business. The other way to go is to do things that produce a ton of traffic but, they are usually just freebie seekers. To your marketing success |
