Twenty Steps to Internet Marketing 5 - Thou Shalt Write a Sales Letter to Sell to Thine Niche Market - Internet Marketing Australia

Once you have a service or ebook or program, you will want to sell it to make some dough. That will require a sales letter that you put on the pitch page of your web site. Here are some attributes of many web sales letters, some of which you may want to use:

In said sales letter you must deny that you are a guru.

You will say how you struggled in life and also in internet marketing .

You will say that you bought every guru program in the universe and got nothing for it.

You will say that you had to pull yourself up by your bootstraps, buckle down, study, shed blood, sweat and tears.

You will say that you finally developed a system that, at first, brought in a trickle of money but then-Niagara Falls, move over!

You will say that you moved from that shack by the railroad tracks into a mansion so big that the maids have golf carts. You will say that you had to build a very large building for your cars just like Jay Leno. You will say that you can surf in your swimming pool just from the natural tides- because your pool is so huge.

You will say that you don't spend that much time at your mansion because you are always traveling-running your wonderfully profitably business from your laptop. You will say that it only takes you about ten minutes a day to do this and that is mainly corresponding with other gurus who are begging to learn your secrets. You show a pic of you and your wife at the beach, you with your lap top working away.

You say that you will definitely prove your great worth by showing the statement from one of the eighty nine banks you do business with. You show them what might be an actual statement.

You show a video in which you say all of the above again. The background for the video is the Taj Mahal where you happened to be when you made the video.

You present nine hundred or so testimonials you dug up, invented, or paid for showing that people love you, your wonderful program, and your pretty wife.

Do you describe your wonderfully profitable program in your letter?

Heavens No!

What you do is list the BENEFITS of your program (The fact that it took you seven weeks to write your ebook and that it has a nice cover you designed yourself, are not benefits):

It will relieve you of debt and you will be able to get your wedding band out of hock.

You will be able to start your new business in about ten minutes and money will come streaming in about five minutes later.

You will have that mansion.

You will have that big garage full of fine automobiles.

You will have an Olympic-size pool.

Your wife and kids will come back.

You will vacation with the rich and famous.

You will not have to spend all day working because about ten minutes should do it.

You will be able to say to your boss, "Take This Job and Shove it!"

You will be able to hire your boss to help you count your money.

When you list these benefits and the other crap you put into your newsletter, you use some of those exciting words I gave you in the last step of this series.

Now you tell the reader to buy.

But he or she will just keep going down the page. This is when you tell him or her that the price of your program is going to go up in about thirty minutes and he or she had better buy now.

The reader still is going down the page. You tell him or her that this program will end as soon as a certain number of folks have joined (about ten million) because the guru does not want to saturate the market place with too many millionaires.

You know the reader is still reading because there is stuff left to read. You then offer ninty-five free items (worthless ebooks and software all available free on the Internet).

You then pitch for the sale again and again with more come-ons, threats, enticements, etc. Still the reader reads on. You say that only a nincompoop or idiot would not join such a sterling program.

Still, the reader reads on. He has grown a very long beard by now. Hair is coming out of his ears and nose. You offer a special deal. If he joins immediately and uses the special code given, he will get the program for half price.

What? No Sale?

Who's next?

To learn to write such a letter, just read the pitch pages of popular programs. You will find that the degree of harassment varies according to the product.

You may prefer to be direct, truthful, and sincere.

I think that is the best ticket for most of us.

If you are an affiliate and want to sell a program, I suggest that you have a pitch page that simply says that you have purchased the product, you have tried the product, and here is a list of the benefits YOU received. Then link them to the company pitch page to Learn More. Don't try to sell a product you haven't purchased yourself. Your sells copy will be too weak.

There are many free articles and ebooks on the Internet that will help you with your writing. I suggest you write your own words and not copy text you find on the Internet. The key to success is usually to be different. Be yourself.

Well, don't sit there. You need practice.

Spin out a pitch.

Remember that the fruits of action often lead to success. The fruits of inaction will keep you in that same old miserable (or comfortable) rut.

The next step in this series will help you get your writing into HTML so you can upload it to your web page server. That's computer talk.

Merrily we roll along!

Fly Old Glory!