| Use Of Icons In Internet Marketing - What Is Your Icon ? |
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It has been noticed that many successful Internet marketers have their own icons to serve as an identity in their publication. Although this cannot deduce that the icon brings success, at least the icon helps the readers to recognize and remember the author easily. Thus we should be encouraged to create our own icon as our unique identity.
You may have read the same sentence from the same Internet marketer in every of his correspondence to you. Take for example a few famous Internet marketers say, Jo Han Mok, Ewen Chia, Alvin Phang. Have you realized Jo Han Mok like to use : The little guy CAN succeed ! before Jo Han Mok signs off his e-message to you ? Jo Han Mok aims to tell / remind you even the small guy CAN succeed, and you are a big guy, so you can definitely do it ! This is a psychological effect to motivate his readers. Ewen Chia always signs off his e-message with this sentence : To your success / To your affiliate success. Ewen uses this icon to encourage his readers, and wish them success in Internet marketing business, be it selling their own products or selling other vendors' products Alvin Phang and many more successfully Internet marketers created their own icons.... So what is the significant of using icon in your Internet marketing ? Simply to create an identity ! Use of icon regularly signifies your 'action' reminder you want to drive at your readers in your business, like Jo Han Mok tells the readers they can do it, because a less intellectual LITTLE guy than you can do it, so why can't you ? Ewen Chia wishes his readers success upon applying his recommended Internet marketing tools Use of icon over time makes people create a link of that icon to your name. Whenever you hear the sentence 'the little guy CAN succeed', you know the piece of e-message must come from Jo Han Mok. Whenever you see an e-message ends with 'To your success' or 'To your affiliate success', you know the writer must be Ewen Chia. Even in offline business, when you hear 'Just Do It', it reminds you of Nike products. Besides 'sentence' icon, Internet marketers also like to use 'picture' as their graphical icons. Jo Han Mok likes to show his smiling face with his 3 opening fingers, of which his index finger points at you, giving readers an impression that 'Yes, you are the one that can succeed !' Ewen Chia likes to have his sincere, descent, cool simple poise with a pile of CASH in front of him, giving readers an impression that 'I am sincere in my business with you, I am capable to help you to create great wealth in affiliate marketing'. I dare not conclude icons are associated with successful business model. But I am certain most, if not all successful business models have their distinguished icons, be it in wording or/and graphical forms. Using this logical induction, since we also aspire to succeed in Internet marketing business one day, why not we also create our own icons, and over time create an identity in ourselves, so that whenever your iconic phase is mentioned, or your iconic picture is shown, people will relate the icon(s) to your name. Isn't that great ? Creating an icon is hence a very powerful marketing tool, called branding. So go ahead to brainstorm for your desired icon to link to your character and thoughts in your business. Hey friend, by the way, have you spotted my icon in my blog ? Drop me a note if you have ... thank you in advance Lilian Teo |
