| Using Goose Decoys in Internet Marketing? |
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Mabel - I'm a goin' huntin'! This weekend I found an analogy to relate to some prospects who call me about how they aren't getting the leads they want, the prospects they want, the money they want, etc.
Mabel - I'm a goin' huntin'! This weekend I found an analogy to relate to some prospects who call me about how they aren't getting the leads they want, the prospects they want, the money they want, etc., etc. And for some time now, I've had trouble explaining it, because for me, I'm a visual person and I need to see things to comprehend them. And the way I was describing it, I don't think it was setting in effectively for my prospects and team. Anyways, here's my example: This weekend I was driving back to the town I was born and raised - only about an hour from where I live now. Along the way I saw some geese hunters setting up their decoys and snow blinds (Keep in mind that it's about 25 degrees and we have 6-8" os snow on the ground). There must have been 50-75 decoys scattering this field. I thought to myself, 'Dang - that's a lot of decoys out there, I wonder if they bought them all at once?' Then it dawned on me the reason there's so many decoys is that those hunters know that without them, they wouldn't attract the geese they were hunting. In many ways, that's what we need to be doing as network marketers in utilizing the marketing resources at our disposal. Resources like YouTube, Twitter, Facebook, PPC, banner advertising, classifieds, etc. If we utilize only a few resources, we wouldn't attract the leads we want and therefore the numbers we were hoping for would be WAY down. Instead, when we use MANY different resources, we have a wider network of people we can reach. Imagine it like this: Few decoys = few geese
The marketing resources we use are like the decoys that hunters use. They are both used to help attract what we're looking for! Each and every decoy is like a separate marketing resource. Hope this helps you in your marketing actions. |
