Using Testimonials - Why You Must Have Them in Your Sales Copy - Internet Marketing Australia

When you are selling on the Internet rather than a brick-and-mortar shop, the only thing your customer may know about you is what they read in your sales copy. The quality of this information is key to your success in online sales. One sure fire way to kick the quality of your sales copy up to the next level is by adding legitimate customer testimonials. People are constantly seeking feedback from each other concerning consumer experiences and often times we will base our buying decisions on another person's recommendation.

Adding your customer's feedback to your sales copy will help eliminate many of the mental roadblocks that would have otherwise possibly derailed a sale. You can very easily add a short quote from a previous customer, with permission of course, and let prospective customers see just how you treat those who buy from you.

You can add a feedback form as a standard part of the checkout process or you can hand pick a select few from your customer database to request feedback from. With schedules as crazy as they can be you might have a difficult time actually receiving the feedback you are seeking. It may not be that customers don't want to send you the information, it could be that they just have other things that are more demanding of their time. Be considerate of that fact and realize that your customer is actually doing you the favor of the kind word. If you feel that it will be helpful you can offer discounts or special offers to customers who complete feedback forms therefore increasing the importance of the task in their own minds.

If you have not sold your product yet, and you need a testimonial, just give out some samples of your product and ask the recipient to write a testimonial in exchange for the free product. Once the sales start rolling in you will be surprised how much impact giving away a few products can really make.