| Viral Marketing |
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Imagine that: a low-cost strategy whereby everyone embraces your insatiable commercial message as credible, and infects everyone they know. Then, those infected people infect everyone they know, and so on and so on.
Viral marketing is not only putting yourself out there with some free information, but its utilizing the "coolness" factor by getting people to write about you and spread the word. Viral marketing refers to any strategy that is implemented for the purpose of spreading marketing messages. Such strategies spread like the ripple effect, a slight movement, something falls in the water causing increasingly larger rings resonating from a sign point. Viral marketing is similar in nature to a contagious disease, the way it spreads. However, it's always beneficial to the business conducting the campaign. Viral marketing uses social networks to create and spread brand awareness. Viral marketing methods work when the product is something of value..so efforts towards design, usability, and solving pain is most of the solution. Viral advertising alludes to the fact that people pass on interesting, relevant or entertaining like funny videos or free marketing audios. Marketers will use these viral tools to build awareness of an event or strengthen a brand. Some of the methods used are short viral videos that appear to be short funny film clips, flash games, images or creative text. Viral Campaigns are quickly growing in popularity; a couple of reasons for this are the low cost as compared to something like direct mail, and the excellent targeting and great response rates. Your strongest point when marketing virally is the ability to reach a ton of interested people for next to nothing out of pocket. Enabling viral marketing then becomes two efforts, creating the conventions from Web 1.0 that people expect, share with a friend is an example and the unique Web 2.0 strategies that are more social, using RSS/Blogs, etc. |
