| Want More Internet Marketing Success? Fail Faster! |
|
There's one sure way to have more business success. It applies directly to internet based businesses. Read this article to find out what it is.
If you want more internet marketing success, then increase your failure rate! Does that sound backwards? It's not really. It's just the realization that failure is always the prelude to success. The two go hand in hand. So, to increase one, you need to increase the other. Thomas Watson, the legendary CEO of IBM, said if you want to increase your success rate, double your failure rate. Failure and success are two sides of the same coin. Yin and Yang. You can't have one without the other. Without success, failure would be meaningless. It would just be life-existence. Without failure, success would be impossible, because failure is the school where you learn to succeed. What has this all got to do with internet marketing? Everything! I don't personally know anyone doing well at internet marketing who didn't have a rough beginning. Floundering, confusion, frustration-that's just part of the learning curve. And that's just the way you need to think about these inevitable frustrations-they're not frustrations at all, but just the beginning of the learning curve. Anything worth doing follows the same path. Have you ever seen a NASA space shuttle launch? 5, 4, 3, 2, 1, then Blast-Off! And what? Not much, just a lot of fire and smoke. For the first few seconds it looks like the shuttle's not moving. Then it starts up slowly. It builds speed, until it's moving thousands of miles per hour. That's exactly what's going to happen to your internet career, if you stick with it. Seth Godin, marketing guru extraordinaire, calls this period "the dip". All goals worth achieving have a dip that precedes them. Otherwise everyone would be doing it, and it would no longer be worth doing. The great thing about internet marketing, as opposed to the offline business world, is the cost to start a business is almost nothing. All you need is $10 for web hosting and some spare time. You can get all the tools you need online for free. You don't even need the web hosting. Especially not when you're in that early learning phase. I've written several articles about this, but what I like to do is use Web 2.0 platforms, like Squidoo, Hubpages, or Weebly to create test sites on. I'll make my site, throw some content up and an affiliate link, do a little social bookmarking and article writing, then kick back and see if anything happens. A lot of the ideas I test are duds-but that's okay! Remember the faster I fail, the sooner I get to success! |
