Website Marketing - Never Put All of Your Internet Eggs In One Basket - Internet Marketing Australia

You're as happy as a clam. You created a website and things are going along swimmingly. Every day you wake up and check your website's statistics and are pleased to see that the traffic is picking up steadily. Your Google AdSense account is growing accordingly.

The Shocking Reality

All is going well until one day you look at your stats and notice a decline in traffic. Not pleased with the decline you check to see if your site is up and running. After seeing the site is running properly, you decide to go for a walk to clear your head to figure out why your traffic has dipped.

Returning from your walk, you check your stats only to find that since you've been gone, the numbers have slowed even more. A few hours later, it's even worse.

Upon further investigation you notice that all of your traffic is coming from everywhere except from Google. All of your organic Google traffic has dried up. You think back to what you've done recently to your website to cause such catastrophic events and can't come up with a single reason. What do you do?

Did You Do Something Wrong?

The above is a horrible scenario but it does happen. Sometimes the reasons are clear while other times it is a total mystery. You might have renamed your web pages that caused them to need re-indexing or it might be because Google changed a few algorithms and your site ended up in the dumpster. In order to avoid such a major blow to your website traffic and the associated income, think about building a wide internet marketing foundation when building traffic to your website.

Yes Google is the biggest name in town when it comes to generating traffic to your website, but there are other sources you can tap into to keep traffic coming to your site in the event your Google organic search traffic drops.

Tips for Softening the Blow

Here are a few things you can do to minimize the effects of being dropped (or penalized) by Google:

1. Write articles and submit them to free directories. Be sure to include an engaging bio.

2. Contribute comments to blogs. Find blogs on topics of interest and add quality comments. Look for blogs that allow track back links.

3. Submit to other search engines especially DMOZ.org

4. Join social networking sites and share your pages

5. Join forums and contribute quality content. Be sure to have a link to your site in your signature tag.

It's best to get into the habit of building a broad marketing foundation when you first begin to build your site. However, if you've neglected other marketing efforts, it's never too late to start. Don't expect immediate results. Experienced webmasters know that the fruits of their labor won't be recognized immediately, but they still lay the proper foundation knowing that it will pay off handsomely in the future.

Although the internet offers its surfers immediate gratification, webmasters on the other hand, have to plan, work, tweak and wait. Having a broad marketing foundation will make the waiting easier and will soften the blow of a Google drop. Let's face it, having 30% of your traffic generated from Google dry up will feel less painful than if Google was responsible for 90% of your traffic.