| What Expectations Do You Have of Your Website in These Difficult Times? |
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So you just put your site up or your current website is stalled and you are finding that you are nowhere to be found on the search engines, not even for your primary keywords. Putting aside your frustrations and forgetting about the money and time invested in getting your website developed, focus on what you can do now to take productive steps towards web success. In this article I will give you some quick on-page and off-page marketing tips to help get your website in shape and start producing relevant keywords to increase targeted traffic and provide quality content.
So you just put your site up or your current website is stalled and you are finding that you are nowhere to be found on the search engines, not even for your primary keywords. Putting aside your frustrations and forgetting about the money and time invested in getting your website developed, focus on what you can do now to take productive steps towards web success. In this article I will give you some quick on-page and off-page marketing tips to help get your website in shape and start producing relevant keywords to increase targeted traffic and provide quality content. On-Page Marketing If you happened to have a "brochure" website that is not ranking, not all is lost. Sometimes a few minor "tweaks" can make the whole difference in driving more traffic to your website. Here are a few on-page marketing tips that will save the day and your investment. Quick Coding Tips: Check to see that there are h1 h2 tags in tour code; see that you have a relevant title tag for each page (i.e. "John's auto dealer - services); run your pages through a W3 compliant test and fix all errors; check your code to content ration to eliminate as much code as you can and keep your pages clean. Quick Content Tips: Is there enough keyword rich information on your pages? Make the information relevant to your products and services. You need at least 2 full paragraphs of copy per page. Off-Page Marketing Party is not over yet! This is just the beginning. Once your on-page "tweaks" are done please don't abandon your site. Here is where the fun begins and the results happen. As you would with your in house sales force, you need to create an "Online Sales Force by spreading the word through social networking, online PR, blogging, article marketing and email communications." Test and Track: Check your metrics. Analytics are the roadmap to the hidden treasure. Follow them! The marketplace will decide what's working and what needs to be revised. How long are viewers staying on you site, what pages get the most views, are your offers or incentives working? After about 3 months of monitoring, you will have a pretty good idea as to how your pages are performing and you will be able to determine a marketing formula that works for you. The Marketing Mix that can be effective is a combination of on-site SEO and off-site marketing like blogging, article writing, Social Media and niche marketing. Each company has a different ratio. Do you know what your is? Time to find out. |
