| What is Web 2.0 and How it Fits in Your Internet Marketing |
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Those in the internet marketing talk about Web 2.0 a lot. It is almost as if it were an actual piece of software or a hardware advance. It's really a new way of looking at existing technology, a way to not just deliver content but also have your users create content for you, with you behaving as a facilitator sometimes more than as an authority.
Those in the internet marketing talk about Web 2.0 a lot. It is almost as if it were an actual piece of software or a hardware advance. It's really a new way of looking at existing technology, a way to not just deliver content but also have your users create content for you, with you behaving as a facilitator sometimes more than as an authority. It is also the shift in perception by businesses of the web as a tool to the web as a unique business platform, and their shaping their businesses to make maximum use of the Internet. You'll find a number of technologies you're used to under the Web 2.0 umbrella. Blogging is by far the most common of these, with its capability for not just one-way didacticism from you, the writer, but also readers talking back to you in comments. In addition, blogs allow for the creation of complex webs between one another, linking in a way not found in traditional web pages. Widgets allow for the creation of RSS feeds and chat rooms as well as dozens of other useful and unique tools that keep you and your audience connected, and allows your audience to speak to one another as well as to you. There are quite a few other audience-focused technologies that take advantage of this aspect of Web 2.0, like public chatrooms and forums. Offline and Internet marketers are finding that Web 2.0 also encompasses other technological uses. For example the recent trend toward pizza and other food delivery companies using online ordering services. Microsoft is experimenting with an online-based subscription service to its Office suite, even offering storage for these services online as well as off to make worldwide and remote access simple for an entire company. Community-based collaboration is another hallmark of Web 2.0. One of the most remarkable online trends, this immense collaboration can be seen in project like Wikipedia and Project Gutenberg. In Wikipedia, anyone can create and correct content, resulting in a to-date compendium of some two million articles in English, most of which are not available in any other forum. Gutenberg is a little different, depending on volunteers to transcribe out-of-copyright books from scanned copies. A few years ago, this task was slow, depending on teams of three and four dedicated volunteers for each book. Today, it's significantly faster, and volunteers can quickly and conveniently edit a single page. Transcription of books nearly quintupled in speed. Those in internet marketing could view Web 2.0 as a modern version of the steam engine. Back when this device was invented, it was unreliable and dangerous, and people scoffed at it. They are calling it useless and inferior to horses. Instead, innovations to improve it and apply it to every corner of life brought about the Industrial Revolution. Today, we are seeing the opening stages of the Information Revolution. To your Internet marketing success! |
