What Makes You Money and Why Online? - Internet Marketing Australia

The Information Age is racing along at breakneck speeds, increasing both the opportunity to make money and to do it quicker than ever on the Online. Even though the tools may be different, you can still take some of your marketing know-how and learn how to apply it to online models to help you make BIG returns on investment with less startup costs and is less time. It all starts with understanding what makes you money on the Online and why. It may seem that people's tastes have changed over the years, but they haven't.

The same things that made money before can still make money now, even more so in a global economy. The techniques to do business online are different and these are what will eventually make or break your business model. In this ebook, we will not only review the age-old psychology of sales, but also introduce you to online methods that can hyper inflate the impact of your sales strategy and give you an unfair advantage amongst your online competitors.
Appealing Offers

Sales is all about image and meeting a need. Advertising is about creating the desire that may not be there or to fan the flames of desire for demand for your product. As an online business person, you are a combination of both advertiser and sales person. You have to learn the fine art of creating sales copy that fans the flames of desire to create appealing offers that are too difficult to refuse for the person surfing your website.

How do you fan the flames of desire to create appealing offers? Your offers have to appeal to the emotional component of some of the baser instincts in people in order to get them to lay out cash immediately. If you give them too much time to think your offer over, instead of heeding the call of the wild desire, then they will probably start comparing offers from your competitors and thinking up reasons why they shouldn't buy your product. The key is to appeal to them directly and in the moment. To do this, one does have to use the same techniques that appeal to a herd mind mentality, which never gets to the point of questioning or thinking over your offer. You want to find that button in a person that triggers them to buy immediately, and usually that happens when you meet some need for self-gratification.

Some of the ways to appeal to people's immediate instincts for self-gratification are to sell the following benefits of your product:

Entertainment - Anything that is sure to amuse, entertain, or distract someone from their ordinary and boring lives will be a big hit. There are electronic toys out there that sell for $100's of dollars, and when they first hit the market, many sell out overnight. Don't underestimate the power of entertainment to appeal to the mass mind.

Makes life easier - It doesn't even matter if your product is not a new one, as long as it is perceived to be a new take that makes a person's life easier or it is easier to use than the competition's product.

Increases status - Pride is one of the seven deadly sins, but it's also a reason why luxury and status products never go out of business - even in tough times. Anything that sets other people apart as better than the average person will be viewed in a positive light by the mass mind.
Makes people rich - Greed is also a way to appeal to people's instant need for self-gratification. That's why products that promote ways to get rich quickly make appealing offers.

Triggers curiosity - Celebrity gossip magazines are a product that triggers curiosity and status too. Generally, if an offer can trigger curiosity, or even seems a bit nosy, it will attract attention.
Automatic systems - An offer that promises to makes things "automatic" can also have a great appeal. Systems are really the way to make money because they go on autopilot and make money for you 24/7, whether you are at the wheel or not.

Free offers - You have to be a bit careful with free offers as they can attract the wrong crowd of people (people with no money). However, if you gear an offer to be free but immediately pays you back somehow, it can be well worth using as it is like setting a tanker of gas afire on the side of the Online highway. You'll have people rubbernecking for miles.

Just as appealing to people's baser instincts will create more attention for your offers, there are other types of offers that don't have a mass appeal, even if they have their own niches. These are:

Things that take effort - In an age of limited time or attention, no one wants to shell out money for items that require extra effort on their part. It's a sad statement, but even self-improvement products like subliminal tapes don't ask the buyer to do too much to reap benefits.

Products that require a strong belief in yourself - You have to keep in mind that, unlike a business owner, most people work for other people. They are employees that are not required to have a strong belief in themselves to get a paycheck. You won't find a great majority of people who are willing to pay money if a product requires a strong belief in themselves.

These statements may seem a bit ruthless, but they are also quite factual. You can either bury your head in the sand or use these comments to your advantage. God knows, your competitors will.