Who's Winning Battle Between Content Selling VS Context Selling - Internet Marketing Australia

It's a very common debate between internet marketers and it has been waging on for years. Many people believe newsletters, articles, and adding/circulating current up to date information about your products people will be more likely to buy it and more likely to be reminded to return for more. Many are successful. Others dispute this focusing solely on advertisement, visuals, testimonials, and direct marketing techniques without all that after thought. Many are successful. So which method is best? You have to ask yourself... if this debate is still going on, does it have a definite answer?

I honestly think it's foolish to not take advantage of a marketing technique that works. If you are reaching mass markets already and making big money with only one of these techniques than stick with it, but if you were, you probably wouldn't be interested in my opinion on the debate. For the rest of you, both have pro's and con's in different areas where a combination of the two can be used extremely affectively.

To speak for context, it's an internet statistic that the average unique visit to a web site lasts around thirty seconds. This being said, if your looking to build databases, capture opt ins, and hopefully attract new customers your best bet is to market your product. Use short catchy facts that sell. Short powerful testimonials. Keep everything short, keep everything geared to market the product.

Mirror McDonald's for example... "Over 2 Billion Served", or Dunkin Donuts... "America Runs on Dunkin". See the pattern? These real world power houses realize the average consumer makes his/her decision in less than thirty seconds, probably less than ten seconds. God, I'm always on the run and I could use a little boost to keep me going, with the pack...

But then why the alternative campaigns like the McDonald's Monopoly Game? Because they know content brings people back, whether its entertainment or information, that depends more on your target market. They know theirs in and out one billion times over.

So you build the databases, short and simple, market the product, sell the product. But all those non sell opt ins and sales are now potential future sales. The beauty of a repeat customer is that they know your name and will give you more attention. They are not being sold on the one liner, they already were and pick up lines don't work with the same girl twice. They want to know you. They want to know your product. And the better you explain it to them in the most interesting way the more likely they are to buy it.