Why Your Website Doesnt Work - Internet Marketing -Increase Your Website Results 10 Times or More - Internet Marketing Australia

How many calls, or leads, or sales, do you get from your website every week?

When I ask that question in my seminars the answer is almost always ZERO.

Here is why?

Your website is a part of your Internet Marketing, a PART of it. Therefore, to make this work we MUST be in control of all of the parts of the end-to-end marketing. You can have one part working well, and have the next step fall flat. The result is still zero.

Some of you may have already paid someone to fix one of these parts and saw little or no improvement . . . because one of the other parts wasn't working. I've seen people pay for Search Engine Optimization, get a search engine position, and still get no traffic, or no sales . . . because there was another piece still not working. So, stick with me as we design the internet marketing system.

Let's look at the parts of Internet Marketing

The first is Traffic - what you are doing to get that traffic to your website. Without that traffic, no matter how good the website, the overall results are still zero. It will be stopped dead before they ever get to your website.

The second is the website conversion - once the traffic gets to your website, if the website isn't converting a large percentage of that traffic, again, the results will be low or zero.

And, finally, we've got to run our Internet Marketing as an active part of our marketing as opposed to passive marketing. Passive marketing is when we sort of cast our net out and wait to see what gets caught in the net. Active marketing is when we are in control, we design the results we want, manage those results making sure that we get the results in each and every step of the internet marketing. So, we would design the exact amount of traffic we want, what percentage of that we get, and what the conversion rate of our website should be. We'll design it, then manage it to deliver. The results will be exactly what we designed instead of just waiting and waiting and waiting . . . which is how most people do it . . . and why most people are still waiting . . they aren't actively managing for the results.

Let's Look at Traffic.

We want the most people that we can get. Many people tell me they are sending prospects to their websites personally so they aren't trying to get on the search engines and, in fact they think that is hard. It isn't. However, that's like handing out your business card, or a printed brochure. The typical amount of activity is to hand out your business card to 5 people a week. The number of people looking for you on the internet is going to be hundreds to several thousand and you are missing out. If all you are doing is handing out your internet business card to 5 people a week, you are wasting your website potential.

Let's say, for now, that your website converts 5% of those that land there.

• Search engines -- If there are 1,000 people looking for you and you could capture 5%, that would be 50 a week.
• Handing out business card -- If you are handing out your business card to 5 people a week, 5x.05=0.25 people a week, or it would take 4 weeks to get just one call.

There are lots of ways of getting traffic. Some are: having a search engine position (page 1 on major search engine), banner ads, links from other sites and directories, article marketing, etc.

For now, let's look at what we have to do to get that search engine position. The first question you should answer is: what search words are people looking for that should bring them to you? Notice that I said what people are looking for, not what you think they should be looking for. Big difference. Find what people are looking for and help them find their way to you.

In any case, getting a search engine position requires the following:

• Building a web page around that search word. Putting that search word in your title, meta tags, first line of your website, and about 2-3% word density throughout the website.
• Having enough links from other websites using that search word.

What search engine do you want? Google. Google gets 60% of all search engine traffic, Yahoo 30%, and MSN less than 10%. Go for Google and you'll be happy. Chances are you'll get a position on the others as well, but focus on Google first.

Now, let's talk about conversion rates on the search engines. Let's say that you have ended up on page 1. I don't know how many web developers have told me that meta tags are not important, and therefore, I find websites without any meta tags. MISTAKE! Big one. Here's why. Search engines pull your search engine listing from either the Title and Meta Description in your website, or they pull from different places on your website (not really in your control). Keep in mind that what you say in that listing and the position, determines what percentage of those searching actually click through to your site. So, we want a good position, and we also want to convert the most we can from that position.

Here's my rule of thumb:

1. If you are at the bottom of page 1, position 10, and IF you have a compelling message in your meta description, you should be able to get between 1% and 5% of all people searching to click to your site.
2. If you are at the top of page 1, position 1, and IF you have a compelling message in your meta description, you should be able to get between 5% and 50% of all searches to click through to your site.

I'll follow this article up with a way of developing that most compelling message for your internet marketing and other forms of marketing.

In any case, do you see how important it is to manage this?

For traffic

• Need to get a search engine position for the RIGHT keyword
• Keep managing that position for higher and higher positions
• Adjust what you say in the meta description to get higher and higher conversion rates.

Website Conversion

So, once they get to your website, what you say, how you say it, and who you say it to, has an impact on the conversion of traffic into leads, calls, signups, or sales (whatever you have designed this website for).

Most websites don't convert at all, 99% of all websites DON'T work, zero results. Yet, if done correctly, anywhere from 5% to 40% is a potential conversion, depending on what you are selling and how you lead the buyer through the thought process.

The process and structure of leading the buyer through the website is almost a book in itself. We'll be discussing this in future articles.

Let's just lay this out as a potential for now.

• Assume 1,000 people looking for you on the internet monthly (go to http://tools.seobook.com/keyword-tools/seobook/ , type in a keyword and learn how many are searching for various keywords).
• We should be able to get between 1% and 50% of those to our website, 10 to 500 people.
• And, if the website is delivering 5% conversion, then we should have a possible 25 people calling us, or signing up, etc.

Internet marketing is not just your website, it is an end-to-end system that you can design the results for and make happen the way you want . . . if you decide to.