6 Forms of Highly Targeted Web Traffic - Internet Marketing Australia

With the billions of web pages on the net, how are you going to get your fantastic product (or some else's) and sales page in front of eager buyers? You've spent a good deal of time making sure your website's links are up and that the product looks appealing. But you find yourself not selling a thing. Why you ask? Because out of the billion pages on the net, nobody knows you are there. Your site is like a grocery store in the middle of the Mohave desert. Without traffic your site is as good as dead.

So what's a person to do?

To realize any amount of success with your website, you absolutely must learn how to generate traffic to your site. You need online visitors, in order to create the opportunity for them to visit your offer and purchase from you.

Now although there are numerous ways to generate traffic online, you must ensure that you manage each method effectively in order to generate any profits from them. To make best use of the traffic, it is very important to discover what your conversion rates are. For instance, if you have 100 visitors and you pay $2 dollars per visitor, and your conversion rate is 3% (very good for online products), and you sell a $99 product... then this means for every $200 you spend, you generate $300 dollars. Thus, by understanding your conversion rate you know that in this situation, you'll be in profit.

Here are the top 6 traffic streams on the internet:

1) REFFERED TRAFFIC

The absolute highest quality of traffic comes from those whom come from a trusted referral source. For instance, visitors referred from another site, sales letter, email message, or article that a person has established a sense of trust with, will have a far higher conversion rate than just blind traffic sent from say banner advertising. People tend to business with others that they know, trust, and respect. If you can foster this kind of relationship with your potential customers, you know you'll have a very high quality lead.

2) ORGANIC SEARCH ENGINE TRAFFIC

A close second to referred traffic is organic search engine traffic or referrals. As an example, if your site ranks with the first couple pages of a search engine result for a particular search term, then a visitor is more likely to trust your site as an authority site for whatever search term they may be looking for. And remember, trust leads to sales. If your prospect is searching from a trusted site like google.com and find your site among the top search results, chances are they will be good prospects to your offers, goods, or services.

3) PAY PER CLICK TRAFFIC

Following organic search engine traffic, the next highest quality form of traffic is from pay per click search engines (PPC). The is similar to organic search engine traffic except you pay to rank highly in the search engines and you have less of a space to advertise your offer. With this type of traffic, you purchase clicks to your offer, product, or service that is related to a particular search term. So for example, if someone was looking for a ping golf driver you could pay for traffic in the form of click-throughs to your product.

6) E-ZINE ADVERTISING TRAFFIC

The next kind of traffic that you can acquire is from e-zine advertising. E-zine are like online magazines geared to a particular online niche. When you do e-zine advertising, make sure that your offer is placed in an e-zine with readers who share an interest in your product and/or service.

Following these targeted sources of web traffic, are many un-targeted sources. These sources, in my experience, haven't been very effective for me. However, with the right squeeze page or landing page, you may be able to capture email addresses of un-targeted prospects and turn them into "targeted leads" to your offer. You just need to insure that your squeeze page is highly targeted to your offer so you can filter all the useless leads. Un-targeted traffic comes from such sources as exit traffic, pop-up traffic, pop-under traffic, or even re-direct traffic.