| Increase Website Traffic - Article Marketing Plus Keyword Phrases Equal High -Traffic Success |
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Most online business owners are concerned with website traffic. The main question they have is how to get more of it. Article marketing is one answer. This article takes a look at how to write articles and find keyword phrases that get attention.
Are you using article marketing to promote your product or service? You're missing a golden opportunity if you're not. Every since the first online business was created, article marketing has been a reliable way to get website traffic. Article marketing is basically using articles as a form of promotion. You can submit your writing to online directories or post it on your website. The key is to create content that contains the best keywords for your product or service. Why are keyword phrases important? Keyword phrases are important because people use them to find your website. When they type a phrase into a search engine, the results are based on what they typed. So if a person types "small business marketing" into Google, they will get websites that contain relevant information. And how does Google know the website is relevant? It's because of keyword phrases. It works the same with article marketing. You want your articles to rank high for specific keyword phrases. To do this, you need to write articles optimized for the keyword phrase of your choice. How do I know which phrases to choose? The best way to choose a good keyword phrase is with a keyword tool such as SEO Book Keyword Suggestion Tool (or any of your choice). You type your subject into the search box, hit submit, and the tool returns a list of related phrases. Let's pretend you've created a website for the Twilight novels. So perform a search to find a more targeted keyword phrase. When you type "twilight" into the search box, some of the results include: 1. twilight - 35,622 searches per day. This is too broad. When people search for this term, you don't exactly know what they're looking for. 2. twilight movie - 8,031 searches per day. This is better because you know it's about the movie. But this isn't your audience because your website isn't about the movie. 3. twilight books - 504 searches per day. This is best for your website. The phrase is very specific, and it eliminates the soundtrack and movie. People don't search for it as often as the other examples. That's fine though because the people who do search for it are your target audience. Also, because the term is less popular, there will be fewer people using it as their keyword phrase. The biggest mistake article marketers make is failing to do keyword research. You don't have to spend hours searching for the perfect keyword, but skipping this step can ruin your article marketing campaign. |
