Squeeze Page Mastery - Article Traffic and Exchange Traffic - Internet Marketing Australia

Again, traffic is incredibly important to your squeeze page. No traffic = No subscribers 100% guaranteed.

Articles

A fine and rather popular way of driving traffic to a website is submitting articles, Submit high quality articles to article directories. (There are some that would argue that articles are simply a tool for getting backlinks to your blog or website but I think it never hurts to exceed people's expectations and over deliver with an article that will actually help the readers.) Another result of "over delivering" can be that you receive a decent number of direct visitors from the article directories themselves. I would recommend building links to a blog as well as the squeeze page because squeeze pages rank bad in Search Engines.

If you blog you can modify your posts slightly and submit them as articles. Again, continue to do this over a period of a few months and you will end up receiving a large increase in the current traffic you are receiving. Sometimes it can be a good idea to submit the articles to a few social bookmarking sites as well, but do not submit it to more than 10 in one day, this can get you removed from search engine results entirely.

Ad exchanges and PPC

Banner or text ad exchanges can be effective if you know how to use them, but there are a few important things you need to know about them. If it is a program where you pay per click on the banner, your goal should not be getting as many people as possible to your squeeze page, but rather, achieving the best possible conversion rate Visitor -> Subscriber.

It's the same with PPC advertising, aside from finding keywords where you pay little per click you need to track you results to maximize the conversion rate, if you get 100 PPC visitors a day but only 1 subscriber, you could be paying several dollars for this one subscriber, which is unacceptable. I read somewhere that a PPC ad should be "less interesting" than the page it actually promotes, and I have found that this is a good saying to go by. Which means you should not make your banner more interesting than your actual squeeze page is. Even if you use a free one it is very important that the banner is on topic. The same with text ad exchanges.

Traffic Exchanges

Despite what some "gurus" say, TEs are not useless. When it comes to building an online business or internet marketing related ezine/newsletter or ecourse Traffic Exchanges are not only effective, it is easy and fast to get started, however if you want to build your list effectively with Traffic Exchanges it is required that your squeeze page is extremely good at capturing the visitor's attention. Once you're getting a conversion rate of 1% and your subscribers make you over 1$ you can make the entire process incredibly simple by buying credits, which will mean a few clicks get you subscribers and make you money(over a few days).

A key to a successful TE Squeeze page is simplicity, keep it short. Don't go on and on about the same thing, describe only the absolute top benefits of joining your list. You can offer a free ebook/report or software, but this can result in a very unresponsive list, however if the product you give away is top notch it might help with the responsiveness as well as the conversion rate.