| The Positives and Negatives of Using Google to Generate Traffic |
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There are other ways to generate traffic using Google of course and there are positive and negative aspects of each way. Let me give you a few tricks that might help your web traffic generation efforts. The best chance of making headway in the Internet marketing race is to have Google on your side. You can rely on them too much however and lose it all if discontinue a service or ban you from their kingdom.
If you are new to using Google for Pay Per Click, you might be aware that the competition is fierce for most of the keywords you are promoting. If you are advertising in a niche that has 20 or more ads in the major keyword categories be prepared for an expensive lesson in ad dominance. There are other ways to generate traffic using Google of course and there are positive and negative aspects of each way. Let me give you a few tricks that might help your web traffic generation efforts. YouTube YouTube is owned by Google and offers a fantastic way to be seen online. You will also find an unfair advantage when you post killer videos on this channel. If you optimize your YouTube video titles and description you will find that your videos will show up high on the left side of the search engine's listings. Not only will you benefit from the high visibility on YouTube, but you will also climb in the search engines as well. The downside of course is the ability to make a good video and learning how to dominate your niche in YouTube. Many aspiring video artists languish in obscurity while trying to catch their 15 minutes of fame. Articles Google now allows you to distribute articles to its Google Base. This would allow Google to fulfill its aim; to be the largest repository of content in the world. You can take part in Google's goal of world domination and benefit from your involvement. The downside is of course copyright management and editorial control. Blogger.com Blogging has become an established way to communicate and publish small amounts of information to a wide audience. Google purchased Blogger and controls one of the largest content platforms on the web. Blogger is easy to get started and maintain but not so easy to transfer when you are ready to move on. Again the downside with Blogger is copyright and content ownership. Google local ad programs For local businesses and online business owners who want to micro-target their efforts, Google has a wide range of services that cater to local commerce. You can get a spot on Google maps and conduct local advertising in newspapers and even radio. Google Business services offers a wide variety of options but like any mega corporation beware of its monolithic nature. You can easily rely on services that may no longer be around tomorrow. If Google decides as it has in the past that one of their services in no longer viable, they can shut it off to your financial peril. Take care to insure your business future by hedging your bets. Google should not be the sole source of business marketing. As good as it is, there should be alternate options to ensure your uninterrupted growth. If you are new to using Google for Pay Per Click, you might be aware that the competition is fierce for most of the keywords you are promoting. If you are advertising in a niche that has 20 or more ads in the major keyword categories be prepared for an expensive lesson in ad dominance. There are other ways to generate traffic using Google of course and there are positive and negative aspects of each way. Let me give you a few tricks that might help your web traffic generation efforts. YouTube YouTube is owned by Google and offers a fantastic way to be seen online. You will also find an unfair advantage when you post killer videos on this channel. If you optimize your YouTube video titles and description you will find that your videos will show up high on the left side of the search engine's listings. Not only will you benefit from the high visibility on YouTube, but you will also climb in the search engines as well. The downside of course is the ability to make a good video and learning how to dominate your niche in YouTube. Many aspiring video artists languish in obscurity while trying to catch their 15 minutes of fame. Articles Google now allows you to distribute articles to its Google Base. This would allow Google to fulfill its aim; to be the largest repository of content in the world. You can take part in Google's goal of world domination and benefit from your involvement. The downside is of course copyright management and editorial control. Blogger.com Blogging has become an established way to communicate and publish small amounts of information to a wide audience. Google purchased Blogger and controls one of the largest content platforms on the web. Blogger is easy to get started and maintain but not so easy to transfer when you are ready to move on. Again the downside with Blogger is copyright and content ownership. Google local ad programs For local businesses and online business owners who want to micro-target their efforts, Google has a wide range of services that cater to local commerce. You can get a spot on Google maps and conduct local advertising in newspapers and even radio. Google Business services offers a wide variety of options but like any mega corporation beware of its monolithic nature. You can easily rely on services that may no longer be around tomorrow. If Google decides as it has in the past that one of their services in no longer viable, they can shut it off to your financial peril. Take care to insure your business future by hedging your bets. Google should not be the sole source of business marketing. As good as it is, there should be alternate options to ensure your uninterrupted growth. |
