Top 10 Tips to Consider When You Want to Generate Traffic - Internet Marketing Australia

Many small businesses want to take advantage of the growing trend in online marketing. They see more websites taking business away from their bottom line but don't know how to take the plunge.

How do you get involved in transferring some of that online money to your company accounts? If you've watched the market lately you might have seen how badly the brick and mortar stores did over the 2008 holiday shopping cycle. Well, Amazon once again went up in sales as the online holiday sales figures continue to clime.

If you are trying to get a handle on successful online business practices, here are 10 tips to generate targeted traffic and make ongoing sales online.

1. Article marketing

There are many ways to generate targeted traffic to your website but this method is one of the best ways to drive traffic today. If you generate a lot of articles and get them out to the online articles sites, you generate back links and great PR.

2. Forum marketing

This is the ultimate captured audience method of lead generation. You take the message to the source. Forums will reward the diligent user who participates regularly and develops a reputation. This is a great way to be the big fish in the small pond. Use your signature to drive an offer to your fellow forum users. This is not going to be rapid traffic generation but just like planting corn, it starts slowly but it will grow like weeds.

3. Social community sites

I discovered Myspace and Facebook at the same time. After creating an account, it took me six months to figure out what these sites could do for my web business. This tactic requires a lot of patience because it's about contributing time and collecting profiles.

4. Press Releases

To get free publicity for your website, you need to seriously look into online press releases. The process is very simple; you create an informative single page release and distribute it to as many free online services as you can. You can use several pay sites to get your new release on Google News and other prominent online news services.

5. Giveaway promotions

Create free information products that your subscribers can use. Get them interested in you and your company. Promote a sense of expectation by communicating with them on a regular basis. This will allow you to put them at ease, build your reputation and gain trust. You can then make recommendations on a regular basis that will gain positive responses.

6. Traffic

OK, so we covered ways to get traffic; free traffic; free targeted traffic that converts like crazy. There are other ways to bring in traffic to your website but what will be faster but not necessarily more receptive. You will need to track your traffic and stay on top of your email lists.

7. Opt-in page

Your email list comes from your opt-in form. The form should be on your home page, your offer page and your blog. You must have a good incentive to your audience to get them to part with their private information. You can start with just their email address and first name. Keep it short and get them their free stuff.

8. Offer Page

Even if you are just giving away free stuff, you need to develop a proper sales pitch. Explain to them why your gift is valuable. The real sales pitch must be on the offer page because you will be promoting to a captive audience. They will either sign up or leave.

9. Follow-up Email

Set up at least 30 promotional emails to your list in order to get them acclimated to your business style, your reputation and your products or service. Once they become familiar with you, your leads will convert more easily.

10. Sales Close

Studies show that repeated follow-ups with a lead yields a 10% to 15% conversion while a first time lead converts at less than one percent.