What is a Good Budget For Traffic to My Website? - Internet Marketing Australia

A good budget for traffic to your website is hard to determine when starting out. The reason being is that your budget should depend on your overall revenue for your website or projected revenue.

The Internet as a sales tool is also very helpful in determining what your budget should be if you are using its features properly. I am talking about the feature of being able to test and track each advertising source to know exactly which one is producing the best results.

You can find out the dollar figure it takes to bring in each sale and after subtracting your expenses you will have an exact amount of profit. This will help you to determine a budget that fits your situation.

For example, you are selling women's shoes on your website and you are using pay-per-click advertising. Your average shoe price is $100.00. Each click cost you 0.30cent and you find that you make a sale for every 100 clicks.

This means that it cost you $30.00 in advertising to sell a $100.00 pair of shoes. Keep in mind you might have other expenses such as website hosting and shopping cart services. Once you add up all the other cost you come up with a total of an expense $35.00 for every $100.00 pair of shoes you sell.

Then you can easily determine that you are willing to spend $40.00 to sell each pair of shoes.

This is applicable to just about every traffic source online, you should be tracking your cost to bring in sales which would help you determine your budget.