Why Free Traffic? Why Paid Traffic? The Choice is Yours - Internet Marketing Australia

You have spent many hours crafting the perfect copy for your site.

The graphics look amazing.

Payment processing is in place.

Now what?

The first time a web site entrepreneur ventures into the world of e-commerce, there is an often mistaken impression that sales and profits happen not only automatically but instantly. Sure we have all heard the success stories of people making millions. And in exceptional cases, perhaps even gross sales of 6 or 7 figures in as little as one day.

The sexy appeal of auto-pilot residual income excites even the most docile person. And some online marketers make it sound so easy. However the sad truth is that it isn't. And the GREATEST online marketers will truthfully tell you it's a lot of planning and hard work that results in a successful launch.

The next step, is to work on traffic generation. And not just any traffic. Target people who WANT what you're offering. Even though this sounds obvious, it's a mistake that online marketers make every day. That's why you hear statistics of 99% of the money online is made by 1% of the people.

Two things - you MUST have an opt-in list. There is no way around this. Don't kid yourself. Even if you're not in agreement today, you will eventually will. But let's assume your opt-in process is already in place. What do you do next?

Now it's time for some free traffic.

Right before bringing some joint venture traffic partners on board, you need to make sure that people will buy your product. The web site must convert. Conversion is the fancy internet term for sales. (Converting traffic to buyers.)

Although there are hundreds of methods of generating free traffic, it is important to focus on only a few, so that you become successful and an expert. One way to generate literally "same day" traffic is Squidoo.

Other free traffic methods include:

Forums, seo, online directories, joint venture partnering, youtube, article marketing, ezines, and many others.

A problem in traffic generation more often than not is to try too much at once, and the result is failures in all areas.

Here's an example:

If you were to choose youtube, then crafting one video that gets very little "views" will not generate traffic. Once your video is posted, then drive your viewership up, and then create more videos, before proceeding to another free traffic generation method.

With a lack of results frustration always ensues. Focus, learn, do well and drive free traffic to your web site.